The REAL dream
Why does the world need JumpStory now?
The digital hunger for authenticity has never been greater.
The rise of generative AI has multiplied the superficiality of social media, and the youth are complaining about this development hurting their self-image and worth.
At the same time marketers and other content creators experience a decline in the impact of fake looking content, and people are becoming increasingly critical about filters and staged content.
JumpStory addresses these problems and meets the digital hunger with a unique, generative AI-platform – empowering both content creators & marketers to serve users with better & more real content.
You may have heard about the social media platform and app BeReal? It was launched as the anti-Instagram – a platform trading on authenticity that offered a glimpse of our friends’ real lives.
It started with massive success, but then came a period of decline, where people questioned the desire for more authenticity.
However, BeReal is now growing again at a rapid rate, and even though JumpStory’s focus is not primarily content for social media, we’re inspired by the journey of BeReal and other companies serving the digital hunger for authenticity.
Battling the artificial by using the artificial
At JumpStory we’re not only focused on the authenticity on social media. We want to impact marketing & communication as such.
Our dream is to empower marketers; freelancers; designers and other content creators to select authentic visuals, because it’s not only the right thing to do, but also the most impactful one!
EVERYDAY, JumpStory’s unique generative AI-product, empowers everyone to generate authentic visuals of real people and real emotions in seconds.
Our technology removes all cliché supermodels; fake filters and other staged details. Unlike tech-giants such as OpenAI, Adobe, Nvidia and others., we don’t emphasize that we’re a tech company, but a real company.
We’re not fascinated by AI itself, but by the possibility of battling the artificial by using the artificial.
Content Authenticity Initiative
JumpStory is an official member of CEPIC. CEPIC stands for the Coordination of European Picture Agencies Stock, Press, and Heritage. As the Center of the Picture Industry, CEPIC federates 400 picture agencies and photo libraries in 20 countries across Europe, both within and outside the European Union.
We’re also members of CAI. The Content Authenticity Initiative is a group working together to fight misinformation and add a layer of verifiable trust to all types of digital content, starting with photo and video, through provenance and attribution solutions. We’re creating a secure end-to-end system for digital content provenance through open-source development, cross-industry collaboration, and interoperability of tools.