About

JumpStory - Images with impact

JumpStory is for those of us who hate stock photos, but can’t afford or don’t have time to hire a professional photographer every time.

We hate stock photos!

You’ve probably heard about Getty Images & Shutterstock. They’ve contributed to the stock photo industry turning over 5 billion USD. Quite impressive! However, they’ve also contributed to a world with millions of cliché-looking stock photos. On top of that, they’ve added complex licenses and pricing models.

All of this needs to change. That is why we created JumpStory. Because we hate stock photos, but love authentic images, simple business models and great storytelling!

How JumpStory is transforming the industry

JumpStory curates authentic images created by passionate amateurs. Images of real people in real-life situations.

We use machine learning (AI) to look for this kind of authenticity. So where some tech-companies want to use AI to generate fake images, we’re going in the completely opposite direction. We want to contribute to a more authentic and real world. Not a fake or AI-generated one.

In the stock-photo industry amateurs are often viewed as less competent than the professional photographers. The professionals complain that they don’t earn enough money, and that the amateurs and industry innovators are to be blamed for this. We couldn’t disagree more!

Amateur photographers are amazing at being the creative flies on the wall. They capture real life, as it happens, and they focus on the photo itself instead of thinking about staging, model releases etc.

Professional stock photo photographers, on the other hand, tend to stage everything too much and overthink it. Instead of being the fly on the wall, they become the artsy dinosaurs in the room – resulting in all the cheesy-looking stock photos that you find everywhere on the internet today.

About JumpStory​

We founded our company in Denmark back in 2018, and we still have our headquarters in Scandinavia. However, we’ve grown from here to having customers in more than 150 countries, and we get new and happy users every day.

At JumpStory, we use the tagline ‘Images with Impact’, because we hope to have a positive impact on the world in three different ways:

  • We contribute to a better world by offering a more diverse and authentic representation of human beings and our life on the planet.

  • We provide marketers and entrepreneurs with images that have a higher impact (up to 80%) than average stock photos.

  • We create a good workplace with a high level of diversity, creativity and innovation.

The story behind JumpStory

In the Summer of 2019, our Co-founder Jonathan Low was invited to speak about JumpStory at one of the largest tech-events in Europe: LOGIN.
Watch his inspiring keynote in the video below.

Dhiraj Mukherjee, founder of Shazam (500 million users worldwide), wrote this tweet after our co-founder’s keynote:

“Loved listening to Jonathan Low at the Login conference in beautiful Vilnius. Great insights – successful companies deliver the one thing that people DIDN’T know they really wanted …”

How JumpStory is changing an entire industry​

In February, Jonathan Low took part in the leading marketing-podcast and show in the UK to share more about, how JumpStory is changing the stock photo world.

Content Authenticity Initiative

JumpStory is an official member of CEPIC. CEPIC stands for the Coordination of European Picture Agencies Stock, Press and Heritage. As the Center of the Picture Industry, CEPIC federates 400 picture agencies and photo libraries in 20 countries across Europe, both within and outside the European Union.

We’re also members of CAI. The Content Authenticity Initiative is a group working together to fight misinformation and add a layer of verifiable trust to all types of digital content, starting with photo and video, through provenance and attribution solutions. We’re creating a secure end-to-end system for digital content provenance through open-source development, cross-industry collaboration, and interoperability of tools.