Why is Defining Brand Archetype the Heart of Your Brand Strategy?
Do you remember the last sneakers you bought for yourself? Was it the color that made you spend the money? Or was it the cool
January 27, 2021
Trends
Five Reasons Why Building a Brave Brand Matters
Strong brands outperform their competitors. A report from Morning Consult shows that Brand Love is a key indicator of financial performance: there is a 49
January 25, 2021
Digital Marketing Trends to Prevail in 2021
Digital marketing is one of the most interesting and challenging domain made up of simultaneously shifting parts amidst digitally savvy consumers, who with their rapidly
January 22, 2021
How to Optimize Your Landing Page
Creating a sales landing page isn’t really as difficult as it may seem. It needs a practice or a good guide that will guide you
January 15, 2021
Which Video Trends Are Dominating the Social Media Industry Now?
Facebook was launched in 2004. Kevin Systrom created Instagram in 2010. And we didn’t have TikTok until 2016… On average, an adult spends 3 hours
December 30, 2020
Visual Marketing and its Impact on E-commerce
Are you really concerned about how necessary is high-quality visual content to create engagement? Whether you are or not, you won’t have to worry about
December 29, 2020
Transitioning to Online Marketing During The COVID-19 Pandemic
COVID-19 has taken a lot of businesses by surprise on a global scale. What this directly translated to was a loss of jobs that still
November 12, 2020
5 Ecommerce Content Hacks Every Marketer Should Know
After going through the product pages and social profiles of GymShark, Brenda was frustrated!“Why are they so good!” she exclaimed! The ad copies she prepped
November 10, 2020
Digital marketing in the new era – how to be first to ride the new wave?
Digital Marketing has been a hot topic for almost a decade now. But when the pandemic struck, every large and small business that hadn’t embraced
November 5, 2020
6 lesser-known tips to level up your SEO focused content writing
When it comes to creating content for websites, we all know the absolute basics. That’s why in this article, I won’t tell you anything about
October 28, 2020
TripActions CMO on Marketing Towards a Simple, Frictionless Experience
As a marketing leader, the most important responsibility you have is to align the company around a story and take it to market. CMOs can
October 20, 2020
5 Reasons Your Content Is Underperforming
It’s a simple and unavoidable truth of the digital era that every business (or entrepreneur, for that matter) needs to consistently produce online content if
October 19, 2020
