Running a social media account is no easy task. I think we can admit that there’s a lot to think of. The optimal time, the

Digital assets can be anything of value in electronic formats, such as images, videos, and PDFs. When optimized, digital assets can help marketers boost their business

Video marketing may sound technical, but with technology advancing rapidly, it’s becoming easier for smaller businesses to access. It’s a fabulous way to boost credibility

Content marketing is constantly evolving. Each new year is defined by growth and new things. New trends. New platforms. Technology advances. Emergent marketing strategies. New

When working in a field where trends, topics and even ideologies are changing on the daily, how do brands stay relevant? Why, with campaigns of

Websites are not online brochures. They are systems that work well when they are searchable, functional and designed on user experience (UX) principles. Therefore, we

Is your marketing campaign not generating the results you’re after? The first thing you need to do is not panic! Let me remind you that

Every newly-launched product is unique and requires a specific marketing strategy. Around 80% of new products fail, with no clear product differentiation, missed demand, and

In the past recent years, content marketing has transformed from just a mere exciting marketing concept to a proven & massively effective marketing technique. According

There is nothing such as a one-size-fits-all social media strategy. How your strategy will look depends on plenty of factors, e.g. your audience, your location,

Have you ever thought about the way we personify brands? For anyone looking to start or grow a business through the internet, this is an

The ranks of entirely-local businesses have thinned in recent years. This is due to the internet offering boundless possibilities. Convenient shipping infrastructure makes it viable

You may have years of experience and thousands of photos in your portfolio, but your photography business isn’t sustainable without customers and clients. Photographers, like

We don’t want to sound cliched, but remote work is becoming the new norm and that’s undeniable. For large content teams that have deliverables almost

Blogging is a big part of many businesses’ marketing strategy and it is important that the content created ranks well on Google and therefore generates

Hero banners should be a key part of your home page. Visualizations coupled with enticing content must become the most important 3 seconds of a

Do you think of social media as an asset to your business? Do you consider it a platform that can further your business goals? Or

Saying that 2020 was a tough year would be a mere understatement. There’s no one whose plans hadn’t been disrupted or ruined altogether by COVID19.