Have you heard about Dalle 2 (Open AI), DALL·E mini and Google Imagen? They’re all exciting examples of text-to-image technology, in which images are created
The force behind influencer marketing is that consumers DO want to hear about your brand, but they DON’T want to hear about it from you!
Anyone who finds a notice of copyright infringement in the mail is probably feeling more than a little worried and lost. The accusation of copyright
Let’s talk personal branding! I talk a lot with our clients and the Social Directions Agency team about nailing your personal brand. I believe it’s
The world has too many cheesy-looking stock photos, and the world has too many stock photography platforms. That is for sure! Getty, iStock, Shutterstock, Stocksy,
Shutterstock claims to be able to create the perfect pizza for marketing using AI. This article is about why they’re wrong, and why this is
Looking for ideas to make your brand more prominent on social media? We have good news and bad news. The bad news first: the competition
B2B buyers are inundated with various forms of content every day. From blogs to case studies, ebooks, and more, buyers have a lot of information
Data-driven digital marketing has been around for a while, but it’s not as widely adopted as it should be. If you want to succeed in
If I were to point out the top ten buzzwords I have heard in my career, “storytelling” would have to be on the list. It’s
When you visualize what artificial intelligence (AI) “looks like,” you might envision a synthetic consciousness created by humans, as depicted in numerous sci-fi movies. Aside
The power of content personalization is undeniable, but how do you do it right? That is the golden question that most marketers keep asking themselves.
Static images are less successful for driving customer engagement than videos. Video advertising is a minefield to navigate for brands today. They are increasingly expected
Facebook is one of the most powerful marketing tools for business owners, but it is also difficult to use and frustrating if you don’t have
Online Reputation Management is the process of crafting strategies that influence the online public perception of a business. It is crucial as it allows businesses
Strategic conent marketing is more than just creating and publishing content for your audience. It also involves strategic planning to ensure that you achieve your
As I am writing this, I keep asking myself whether you – the person reading this – are going through the same moral dilemma as
Nowadays we spend more and more time on social networks. We enjoy funny videos, interesting articles, and unique images. This can only be an advantage
