Stolen images

How to avoid using stolen stock photos in your marketing

The number of lawsuits against people unknowingly using stolen stock images is currently exploding. So how do you avoid getting sued?

How do you know, if an image is legal to use or not?

Are you using stock photos as part of your advertising, blog posts, newsletters, pitch decks, etc.? Do you want to avoid getting fined? Then keep reading.

There are hundreds of websites out there with stock photos & videos. Many of them are free, but free doesn’t necessarily come free of risk. The risk of getting sued, specifically.

Perhaps you’ve heard about websites like Unsplash or Pexels. Are these websites really illegal? No, they’re not. Are they risky to use for business? Yes, they are.

You’re probably asking why. Well, it’s because anyone can upload stock images to these websites, and the sites don’t help you make sure that the people uploading the photos also own them.

But copyright is only part of the problem. The main issue is that if you end up getting sued, these platforms won’t help you in any way. They have no insurance, so you will have to pay 100% of the fine yourself.

Free is no longer free

The number of lawsuits for the illegal use of stock images is growing exponentially. We’ve collected a few examples at the bottom of this page.

Copytrack, who monitors this development, predicts that stock photos worth billions of dollars are stolen every month and because of the recent developments in AI technology, people are now starting to get fined at a drastically increasing rate.

The only way to avoid this is to not use the free image websites.

Choose a platform with image-insurance instead

We recommend that you choose an image platform with insurance so you are protected if you end up getting sued.

No matter if you choose JumpStory or one of our competitors, get your photos and videos for marketing from a place that actually cares about you if you get into trouble.

source: YouTube. please note: JumpStory has got nothing to do with this video, but is only sharing it …

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