In today’s age of never-ending progress and technology sophistication, it’s hard to find a modern and authentic unicorn employee and even harder to distinguish one
As a marketing leader, the most important responsibility you have is to align the company around a story and take it to market. CMOs can
Innovation has been a strong buzz word for a very long while now, and the term was attributed multiple definitions based on the context it
The earliest forms of advertising can be traced back to ancient Egyptians who used papyrus to make sales messages. Other civilizations that used to advertise
Abandoned cart emails help retail businesses recover sales from people that add items, then abandon their shopping cart. I wrote this article for anyone that
Today businesses are moving at a steady pace and getting new competitors every day. One needs to be a step ahead to be a part
How many posts do your customers see on their news feeds every day? They scroll through tens or even hundreds of posts but pay attention
Everything that goes into your landing page is strategically chosen, and this holds true especially for images. Images are an essential component of any landing
Many new companies tend to focus their marketing efforts on a specific product or service and fail to see the importance of brand building from
Many business owners rely on email marketing to grow their business by gathering leads and customers. While there are many different types of email marketing
If the term “omnichannel marketing” sounds complicated, you can relax; it’s really not. Essentially, omnichannel marketing is being ever-present and available with invaluable interactions and
Images are an integral part of every web page, and this has only become truer with time – nowadays, if you want people to visit
The latest Jumpshot research reveals that 21.51% of all web searches take place on Google Images. That’s a huge chunk of organic traffic that you
Now that you are reading this article, I‘d like to ask you a question: Is your brand (the one you work for) connected to social
When looking at the possibilities offered by Digital Marketing for your business, you might think that it seems manageable, and you can do it yourself
I used to be that person who said that Social Media is impractical, with no real use. I was sure that nobody wants to see
Social media has evolved over the past decade and has become an integral part of all online marketing strategies. Social media has also revolutionised the
It’s been the “year of mobile” for years, but now another and real major breakthrough is happening in digital marketing. Especially if you are in
