TripActions CMO on Marketing Towards a Simple, Frictionless Experience
As a marketing leader, the most important responsibility you have is to align the company around a story and take it to market. CMOs can
October 20, 2020
Content Marketing
5 Reasons Your Content Is Underperforming
It’s a simple and unavoidable truth of the digital era that every business (or entrepreneur, for that matter) needs to consistently produce online content if
October 19, 2020
The mobile advantage: More data, better audiences & engagement
Mobile is the most powerful medium advertisers have ever had to connect with consumers. The accuracy and granularity of data available on mobile is unmatched.
October 15, 2020
Marketing Mistakes – Strategy Tips and Ideas to Grow Your Small Business
Running a small business is everything but simple in the world packed with competitors and struck by the COVID-19 pandemic. The only thing that can
October 14, 2020
Necessary Steps to Build a Killer Visual Marketing Strategy for Your Brand
When it comes to content marketing, we would all agree that having a strong brand identity is critical to any marketing strategy success. How your
October 5, 2020
How you MUST use images and visual content in your SEO strategy
Incorporating some visual content into your content is an easy and effective way to further boost your SEO strategy. It is often an overlooked technique,
October 2, 2020
5 Benefits of great enterprise UI/UX design
Taking advantage of the benefits of great UI/UX design is more vital than most people realize. Technological advances in the 21st-century have never been faster.
September 28, 2020
How to Improve Your Startup’s Online Security
In the digital age it’s important to remain safe and keep your confidential information protected. As a new startup owner, this is even more important. You’re
September 28, 2020
What Marketing Innovation really is and how to apply it into your business
Innovation has been a strong buzz word for a very long while now. The term was attributed multiple definitions based on the context it was
September 25, 2020
Why Marketers Should Adopt AI and Big Data
The earliest forms of advertising can be traced back to ancient Egyptians who used papyrus to make sales messages. Other civilizations that used to advertise
September 23, 2020
5 Abandoned cart email best practices to recover lost purchases
Abandoned cart emails help retail businesses recover sales from people that add items, then abandon their shopping cart. I wrote this article for anyone that
September 21, 2020
5 responsibilities of being Innovation manager
Today businesses are moving at a steady pace and getting new competitors every day. One needs to be a step ahead to be a part
September 18, 2020
