Why Social Media Marketing is Crucial for Your Business

December 8, 2020
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If you don’t already have a social media marketing campaign set for your business, you are missing out on a huge opportunity to reach a big number of potential clients, boost brand awareness and authority, and so much more.

Today, a business will have a very hard time to even stay competitive without a strong social media presence, and there is a good reason why everybody is incorporating these networks into their marketing strategies.

We’ll give you a few points that we consider as the greatest advantages of SMM so when you’re done reading, you’ll definitely want to develop a campaign for your business as well.


Reach a massive number of individuals

The Internet is a vast virtual universe that changed the world in a heartbeat, connecting people from all around the world and making communication with anybody, anywhere just seconds away. However, it hasn’t become quite what it is today until the birth of social media.

Nowadays, we all use them as a source of information about basically anything. According to research done by wearesocial.com, social media is used by 3.8 billion people in 2020. With that in mind, it is easy to see why having a strong social media campaign can lead to your business thriving – everybody is on social media, so if you have a strong presence there, it allows you to reach a massive number of individuals.

girls on phones

What is even more important, it allows you to target your marketing easily and design your content in a way that engages people who fit into your customer profile. Determine what your target audience looks like and create content that fits their interests and preferences.

Boost brand awareness and authority

It has become a lot easier to find information about a brand you’re considering to do business with. Therefore, the standards have become more fierce and competitive.

If you find a new brand you might like at first sight, you’ll almost surely look them up on social media and check what they are all about. If you can’t even find their social media accounts, or if you find stale, inactive profiles with very sparse information, you will probably find the brand unprofessional and turn to somebody else.

laptop and notebook

However, if you find profiles with rich information about the brand, along with content that is both educational and entertaining, the brand will appear more trustworthy and authoritative to you.

Your social media marketing doesn’t end with filling out the fields in your profile bio, though. Make sure you stay active, update your profile frequently and be available for questions if your potential clients have them.

Also, try to share important information and content not only about yourself and your company, but also about the line of work you are in. New trends, interesting facts and other topics regarding your niche can show your expertise to potential clients, making your brand much more authoritative.

girls having coffee

Create a brand personality

An incredible thing about social media marketing is the fact that it allows you to develop a certain personality that comes with your brand, depending on how you want to be perceived by potential clients.

If you are just going to post dull, press release-looking content, it may appear a bit robotic and therefore not personal enough for your clients to develop an emotional connection to your brand – and that is one of the most important aspects you want to work on. If customers have an emotional connection to your business, they will recommend it to their friends and family, share your content and give you positive feedback, all of which are crucial for your business to grow.


Being formal but friendly is also acceptable, especially if your line of work requires you to be just that. However, people tend to enjoy a bit of humor and generally a more personal approach.

But, note that there is a fine line to walk here. If you start getting too informal, it can make your brand appear unprofessional or even rude. So, you should try to find that golden middle between being too formal and robotic and being too informal and slangy.

Low risk – high rewards

One more incredible thing about social media marketing is the fact that it costs little to nothing. All major social media platforms allow you to make a profile for free, so there’s really no reason for you not to do it. It costs you nothing, yet it can help you reach a huge number of potential clients.

book shop

You should also try to include ads into your social media marketing. They are usually very affordable, but if placed properly, they can get you incredible results in return. Try not to make them too “commercial”, though.

People tend to react and engage poorly on ads that is simply suggesting “buy our  product/service”. Make the ad interesting, even entertaining – include visuals and construct it in a way that draws attention and makes an individual want to check out what your brand is all about.

The risks are minimal if you take into consideration what it costs and what you can get in return, so it would be silly not to try and capitalize on the enormous potential that lies in social media presence.



The things we pointed out in this article are the biggest and most crucial aspects for any brand when it comes to social media marketing. However, there’s a lot more that goes into it. You also give potential clients more channels to reach out to you, making communication a lot quicker and easier.

Also, if people enjoy your content, they will start sharing it, which means more eyes on your brand, which ultimately means more business. That can also help your SEO (search engine optimization) because, to simplify it as much as possible, more links leading to your website leads to a better Google ranking, leading to more organic traffic to your site.


In the end, it gives proof that you know what you are talking about to anybody who is just getting acquainted with your brand, and so much more!

So, if you are unsure about how to proceed with it yourself, reach out to professionals to help you make a social media presence that will turn your business around and make it thrive.

About the author

Oxidian is a web agency with 11 years of experience in creating complex web and mobile projects and digital marketing.

Our motto “Nothing is impossible” came from the clients themselves, who would always ask us after presenting their wishes and needs: Is it possible? Our answer is always the same: “Nothing is impossible.”

Karlo Jedud