Everyone is consuming content and data like never before from a multitude of sources online, and they are consistently on the lookout for content that is valuable to them. Traditional marketing methods, such as print ads, commercials, and newspapers, often cater to a more generalized audience, which is why people don’t always consider them to be the most reliable source for consuming specific information. Online content, on the other hand, can easily be personalized and catered to a specific audience.
Content marketing, as you may know, is the type of marketing that uses creation and sharing of content such as blogs, articles, white papers and social media posts. The aim is not to explicitly promote your brand or products, but draw the attention of the audience to your products and services or build loyalty overtime.
In today’s world, it is imperative for every business to have a sound content marketing strategy up its sleeve. If you’re still not convinced about the importance of content marketing, here are some important reasons why quality content marketing is absolutely crucial for your business.
1. Influences decision making of website visitors and helps generate leads
When a person visits your website, there has to be something in there for them to want to browse for longer, and eventually take action. This is where quality content can help you. Including a great blog on your website and updating it with relevant and useful content will influence the website visitor’s decision-making process. A study by Hubspot found that websites with blogs gathered 68% more leads than those without blogs. Such a staggering statistic is proof enough that your business will benefit immensely from quality content and a solid blog strategy.
Great content and visuals can keep site visitors engaged for long and eventually they’ll consider doing business with you with the help of tactfully placed CTAs. Jumpstory and Narrato are two great platforms to source these compelling visuals and content for your website.
JumpStory helps you find eye-catching visuals to complement your content. The platform has a variety of incredible features like an image editor to add your logo or insert text, an AI-powered image background removal tool, an archive to store all your best finds, and an easy search option to find the exact images you’re looking for.
Creating the most engaging content cannot always be done single-handedly. For this reason, choosing an effective content writing service for all your needs will prove to be very useful. Narrato is a leading content ordering platform that can be used to obtain high-quality content for your blog, website and other needs. The platform’s USP is their smart algorithm that matches your content requirements to the best-suited freelance writers on the platform. It is also fairly quick – 24 hours turnaround once a content job is picked – and offers unlimited revisions. They also guarantee that you’ll pay only for content you like.
2. Attracts traffic to your website
When you put out good content, your brand awareness will see a healthy surge. A direct consequence of this is an improvement in the traffic to your website. Content helps people find your webpage by simply looking up relevant keywords, which means that more people will be clicking on your website based on their google search results. For instance, if you put out an article on car maintenance, those looking for ways to improve the longevity of their vehicle may stumble across your article and eventually check out your services too. In addition to this, the content you generate will help your organic ranking, and put you in a much better position than your competitors.
3. Boost on-site conversions
As a business, your ultimate goal would be to increase the number of customers you have. Quality content is an excellent way to generate conversions for your business. A study found that conversion rates are six times higher for businesses with an effective content marketing plan in place, compared to those that don’t have one at all. Once customers have read your content, they automatically become more interested in your products and services.
Providing high-quality and consistent content makes you seem more reliable to the customer so that they don’t hesitate to buy from your business. User-generated content, in the form of people posting pictures or videos of your product or service, can go a long way in boosting conversions. A study has found that, no matter which industry, user generated content is capable of increasing conversion rates by 161%. A balanced focus on your own original content and user-generated content can give you the results you are looking for.
4. Builds brand and recall
Content marketing is a fool-proof way for your business to build a brand. It gives you an opportunity to showcase your expertise within your field. By consuming informational and valuable content, the potential customer may even consider your brand to be a go-to source for them to solve their specific issues. Creating such a positive experience for your customers each time they visit your website will certainly improve brand recall and put your business in a position of authority.
Brand awareness goes beyond just having a recognizable logo. When people come across your content online, they should automatically understand what your brand represents. For instance, people can either associate your content with being fun, quirky, and quick-to-consume, or detailed and well-researched. Create content based on how you wish to be perceived in the market. This goes a long way in building a relationship of trust between the brand and the consumer.
5. Improves SEO
Search engines like Google give a lot of priority to websites that can generate quality content. When you put out useful content on your website, you will be ranked higher in people’s search results, which eventually creates more leads. Google’s Quality Content guidelines state that businesses should make pages for users and not for search engines. Create credible, useful and original content that users would be inquisitive to click on. Eventually, your business will organically become more visible online, which will ultimately make your SEO efforts worth the time and energy.
6. It’s cost-effective
Yet another benefit of content marketing lies in its affordability. Content marketing can boost your lead generation at a fraction of the price required for investing in traditional marketing methods. The real benefits of opting for content marketing are seen when you consider the return on investments. In fact, for every dollar spent, content marketing can generate approximately triple the number of leads as compared to traditional marketing efforts.
More than 80% marketers, according to content marketing ROI statistics and studies, find this type of marketing yields effective results. There’s no doubt that an effective content marketing strategy continues to be an excellent tool for smaller businesses that are trying to get a foothold in their respective industries.
The above-mentioned are just a few of the reasons why content marketing is crucial for your business. Regardless of whether you’re a novice or an expert in your chosen field, content marketing can help you reach your goals much faster. A sound content marketing strategy can help boost leads while building long-lasting, strong relationships with your customers
About the author
The great article was written by Akshay Bhat, expert in Content Marketing.