Writer’s block? Every content creator suffers from it now and then. That’s when a list with some tried and tested schemes comes in handy. I collected my favorite types of blog articles that can help you when you lack inspiration. The list is by no means comprehensive, but I hope it’ll inspire you to come up with some new ideas for content marketing that speaks to your audience.
What should you take on a trip to the mountains? Are you ready for the new school year? What are the things you shouldn‘t forget about on your wedding day? If you know the struggles of your audience, you should easily come up with a dozen of similar questions that match the particular character of your company or the industry it represents.
The best checklists are practical and specific, so your audience gets real help in a situation they face. Remember that checklist blog posts are also easy to redistribute as different types of content, such as infographics!
2. How-to Guide
Show you’re an expert in your field by giving the audience some solid knowledge with a comprehensive how-to guide or a step-by-step tutorial. The more practical it is, the better!
It can be as simple as a beginner’s guide to basics of sewing or a more complicated one about making a dress from your dreams. Or coding an application. Or writing an essay. Or… You certainly know best what your audience might be looking for! Make sure you use the terminology that is easy to understand, unless you address advanced users. And if the terminology might be a problem, you can always prepare a helpful…
Every industry has some specific terminology that your audience may not be familiar with. Why not explain the problematic notions, abbreviations, and latest buzzwords to them? By educating your users, you can provide them later with more advanced content and better explain your field of expertise.
The most confusing abbreviations in technology? The most important terms in digital marketing? A beginner’s guide to medical terminology? You name it – and explain it!
4. Personal story
You probably think you have nothing interesting to say… I beg to differ! A bit of human touch is something we all need when it comes to marketing and brand communication – your audience will surely appreciate the authenticity. Showing your business has a human face, you can build a closer relationship with your users.
You can share a story of how you ended up working in your current position, talk about an adventure you went on, reflect on the ups and downs of a particular project… I’m sure you can already think of quite a few topics to talk about in a casual, personal way!
If you really don’t want to talk about yourself, you can always do an interview! Make sure the questions are original and interesting – and carefully choose the interviewee. It can be your coworker, a business partner, an expert in the industry, or even a client – and the topics you can talk about are endless.
The interview can have an informative character, giving your audience some insights and specific knowledge about a topic. It can be also part of your employer branding efforts and show a day in the life of your employee and present the development of their career.
6. Debunk myths
We all have presumptions about different things. There are myths and stereotypes about almost every industry, product, job type, lifestyle, etc. It’s time to debunk them! Personally, I find this kind of articles really exciting – and I believe I’m not the only one. I feel like they invite me to see a different side of things and really broaden my horizons.
When writing such an article, you can address the most obvious myths or share some insider tips about how the things really are – in your industry, in a certain workplace, about having a particular lifestyle, or using a specific tool… Again, the opportunities to take advantage of this scheme are infinite.
7. Pros and cons
In the world where marketing is often seen as the source of aggressive commercials that are only destined to make us buy one more thing, people appreciate honesty and unbiased advice. That’s exactly what you can provide your audience with when you write a pros and cons article.
There are no perfect products, services, technologies, tools – anything you choose will have its advantages and disadvantages. Showing the whole picture instead of focusing only on the best parts will help you gain your audience’s trust and present yourself as a reliable advisor in a particular field.
Blog posts can be practical, educational, inspirational, personal, informative, motivational… and anything else you want them to be. But above all, they need to match your audience’s interests, solve their problems, or provide the information they need – put simply, give them real value. That’s an exact recipe for successful blog content!
About the author
Agnieszka Kuprianowicz is a Marketing Specialist at Angry Nerds, a software development and product design company based in Wrocław, Poland. She is responsible for marketing and communication strategy, as well as content creation and branding. On the Angry Nerds blog, she writes about how businesses can benefit from technology and build successful digital products.