Stock Photos for Website Design: A Key to Improved User Experience

May 30, 2023

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- Save time:
  We've curated the best   images for you.

- Save money:

  Unlimited use from $23   per month.

Utilizing stock photos for website design is a widely adopted strategy to enhance a website’s aesthetic appeal and improve user experience. In today’s digital landscape, businesses must focus on creating visually attractive websites to attract and retain clients online. With an abundance of high-quality stock photos readily available on various platforms, website designers can easily incorporate images that match their website’s style and messaging, resulting in an overall better user experience.

Role Of Stock Photos In Improving User Experience

For businesses that cannot generate bespoke photography, using stock photos for website design can be cost-effective. Stock photos can also save designers time by allowing them to quickly pick a suitable image rather than spending hours setting up a photoshoot.

However, not all stock photos are created equal. The right photo is essential for establishing a visually appealing and engaging website. The perfect shot can capture the soul of your brand and express your message in a way that appeals to your target audience.

In this blog post, we’ll look at the advantages of using stock photos in website design, such as how they can attract users’ attention, provide visual intrigue, and improve user experience. We’ll also review how to select the correct photos, alter them to fit your website’s style, and use them safely. Furthermore, we’ll go over some best practices for building a successful website that includes stock photos in a meaningful and effective way.

Choosing the Right Stock Photos for Website Design

When selecting stock photos for website design, keep your audience and the photo’s purpose in mind. Understanding your website’s target audience will assist you in selecting photographs that are relevant to their interests and preferences. For example, if you’re designing a website for a travel agency, include images of popular tourist sites or activities.

There are plenty of stock photography platforms, but JumpStory stands out. JumpStory is a simple tool for finding high-quality photos for website design. They have a large image library and categories to help you discover the perfect photo for your website.

Once you’ve identified your audience and the purpose of the photo, consider the following tips for selecting the right stock photo for website design:

  • Authenticity: Select photos that are genuine and natural. Avoid overly staged or posed photos, as they can appear insincere.
  • Relevance: Make sure the image is relevant to your message. The photo should enhance rather than detract from your message.
  • Composition: Consider the design of the photo. Is the subject in focus? Is there enough negative space for text overlay?
  • Emotion: An emotional connection, joy, inspiration, or excitement, can improve the user experience.

Editing Stock Photos for Your Website Design

After you’ve chosen your stock photos, you must adjust them to meet your website’s design. Editing can help ensure the photo matches your website’s color scheme, structure, and messaging. Here are some pointers on how to alter stock photographs for website design:

  • Resizing and cropping: Resize the image to fit the layout of your website, and crop it if necessary to remove distracting parts.
  • Adjusting color and brightness: Change the photo’s color and brightness to match your website’s color scheme and overall aesthetic.
  • Adding filters or effects: To give the shot a unique style or feel, consider adding a filter or product. However, be careful to do it sparingly, as this can detract from the photo’s authenticity.
  • Avoid over-editing: Remember to keep the photo as natural and authentic as possible. Over-editing can make the photo feel fake and insincere.


Placing Stock Photos on Your Website Design

It’s time to put your stock photos on your website now that you’ve chosen and altered them. The arrangement of stock photos is critical since it affects user engagement and overall appeal. When using stock photos in your website design, keep the following in mind:

  • Determining placement: Based on the content and structure of your website, choose the best placement for your photo. A hero image, for example, can be used to bring attention to the main message or call to action on your website.
  • Incorporating into your website design: Make sure the stock photo complements the overall design of your website. Use a photo that enhances, rather than takes away from, your website’s colors, font, and layout.
  • Adding visual appeal: Use stock photos to add visual interest and break up long paragraphs of text. A relevant photo, for example, can be utilized to demonstrate a point or notion in your content.

Consider Compressing the Photo to Reduce its File Size

When choosing stock photos for website design, consider the file size. Large file sizes slow down your website’s load time, affecting user experience. Photo compression can assist in reducing file size and improving website speed.

Adobe Photoshop, GIMP, and online compressors like TinyPNG are available tools for compressing photos. Experiment with various compression levels to discover the optimal file size and image quality balance.

Using Stock Photos Responsibly

The responsible use of stock photos for website design is an important part. Here are some things to remember:

  • Use stock photos strategically: Stock photos can be a powerful tool to enhance user experience and communicate your brand’s message. Use stock photos to break up long text blocks or showcase specific products or services.
  • Select high-quality, relevant images: Choose stock photos that are high-quality, relevant to your company, and complement the design and language of your website. This will aid in the creation of a unified and visually appealing website that engages your audience.
  • Understand copyright rules and licensing agreements: It’s important to license your stock photos and respect copyright laws properly. This means avoiding using images without permission or downloading them illegally. Choose reputable stock photo platforms like JumpStory that offer clear licensing agreements.
  • Combine stock photos with a unique material: While stock photos can be an excellent addition to your website, they must be balanced with original content.
  • Choose the proper domain extension: The domain extension of your website can also aid in improving user experience. Consider registering a domain name with .icu, which stands for “I See You,” and can help you connect with your audience on a more personal level.


Conclusion: The Power of Stock Photos for Website Design

Finally, using stock photos for website design can significantly improve user experience. You can create a visually appealing and engaging experience for your audience by choosing the right images, altering them to fit your website’s design, and strategically putting them on your page. Remember to use stock photos carefully and balance them with unique content to demonstrate the originality of your company.


  1. Can you give examples of when using too many or wrong stock photos can make a website less enjoyable for users?

    Overusing or choosing inappropriate stock photos can make a website seem less genuine and unappealing to visitors. For instance, if a business uses stock images that don’t match their brand or message, it can create confusion, disconnect with the audience and ruin their trust.

  2. What steps should website designers take to ensure the responsible and legal use of stock photos?

    Website designers need to make sure they’re using stock photos responsibly by checking the licensing agreements and respecting copyright laws. Choosing reputable stock photo platforms like JumpStory, which offer clear licensing agreements, can help designers use images worry-free.

  3. In what ways can the domain extension, such as choosing .icu, contribute to improving the user experience on a website?

    The domain extension, like .icu (“I See You”), might create a more personal connection with the audience. It’s essential to consider how the domain extension aligns with the brand and resonates with the target audience, potentially making the website more memorable and relatable.

About the author

Rifat Shibli works as a Senior Marketing Specialist at ShortDot, the registry behind some of the most popular new domain extensions, such as  .icu, .bond, .cyou, .cfd, and .sbs.

Rifat Shibli

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