We live in an era of digital content. The abundance of content available online makes it difficult for brands to stand out. If you want to succeed at content marketing, your content must be unique, authentic, and engaging.
creating successful marketing content means making it visual. Given the popularity of Instagram, YouTube, TikTok, and other platforms that revolve around visual content.
Visual content is no longer just a competitive advantage but rather a necessity. At the same time, strong competition means that it’s difficult to create content that will attract your audience’s attention. As the demand for visual content grows, its creation becomes more expensive.
If you want to hire a professional graphic designer or video editor, you should know that quality has its price. This price can be surprisingly high.
Fortunately, there are many tools that can help you create impressive visuals on your own. Of course, you still may need to hire a professional crew to film your advertisement. But with the right tools, you’ll be able to create decent visual materials for your social media or website.
In this article, we will consider some of the best visual marketing tools. But first, let’s consider the key features and benefits of visual marketing.
What Is Visual Marketing?
The term visual marketing refers to the use of different kinds of visuals, including photos, videos, and graphics. Visual marketing is effective because of the specifics of the human brain.
We are wired to perceive and interpret visuals faster than other types of content. In fact, according to research, we only need 13 milliseconds to identify and comprehend an image. Therefore, there’s no surprise that videos, images, and infographics have the highest engagement rates.
To come up with an effective visual marketing strategy, analyze your existing content. Determine what kinds of content perform best. This way, you will better understand your audience’s preferences and choose the right focus for your strategy.
We also recommend that you carefully analyze your competitors’ visual content. So that you can stand out and have a unique value proposition.
Your marketing strategy should also have clear objectives. Determine your goals, analyze your audience, and choose types of visual content that are most likely to help you achieve your goals.
Different types of content offer different benefits, and they can also be more or less difficult to produce. For instance, both stock photos and authentic images have their advantages and disadvantages.
Once you’ve determined your objectives and decided on the general direction of your visual marketing content, it’s time to create this content. Here are some tools that will help you.
The Best Visual Marketing Tools
JumpStory Image Library
Searching for relevant stock images to make your content more engaging can take a lot of time. JumpStory can help you quickly find authentic-looking images that will improve your performance.
This is an AI-powered library that will select the most relevant images. You can also use precise filters to find images with the right colors, orientation, or location. Besides, you can use the Image Archive feature to create custom image collections and save your favorite photos.
JumpStory Background Removal
This is a great tool that will help you quickly edit your photos with no need to hire a graphic designer. With this AI-powered tool, you can quickly remove the background from images, add background colors, and apply various filters.
You can also adjust the size, shape, and color of your images. The tool is easy to use so you don’t need any experience in photo editing to make good-looking images for your website or social media.
Other marketing tools
DataHero
Quite often, the best way to prove your point is to show some data. In this case, the main challenge is presenting data in a digestible way. Nobody wants to read boring numbers, but diagrams and graphs are easy to comprehend, and they can make your content more engaging.
DataHero will help you turn data from spreadsheets or cloud storage into beautiful fully customizable charts and graphs.
PowToon
This is a great tool that will enable you to create animated presentations and videos with no need to hire professionals. This app features many templates dedicated to various topics. You can use some animations out of the box or customize them and create unique videos.
This tool has a user-friendly interface, and it’s a great solution if you want to add an interesting animation to your social media feed or website. To make your videos even more authentic, you can add your voiceover.
Coloors
When it comes to choosing colors for your design, the best solution is to delegate this task to a professional designer. Fortunately, you can also use Coloors and save a lot of money.
This solution will help you quickly pick colors for your brand or choose the best color palette for your visual marketing materials. Even if you have no experience in graphic design. You can simply upload an image, and the app will generate its color scheme. You can save it, change colors, and generate complementary colors.
Wrapping Up
Visual marketing is very effective because the human brain is wired to perceive visuals quicker than any other type of content. Visual marketing can be very effective, but creating visual content can be a difficult task for non-professionals.
Tools from our list will help you create images, infographics, and videos, in just a few minutes so you won’t need any help from professionals. No matter what your goals are and what types of visual content you want to create, some of these tools will be very helpful.
About the author
Mary Byrd is a freelance writer with a combination of analytical mind and creativity. She is currently working at the software development company VironIT and does everything to climb the career ladder of the blog.
