Platforms like Facebook, Instagram, and Twitter tend to dominate the conversation when people talk about social media marketing. While all three of these platforms do offer a lot of value, brands should not overlook the opportunities that exist on Pinterest, and learn more about Pinterest marketing strategies.
Pinterest connects with users in a way that is different from some of the other platforms that are available. People tend to go to Pinterest to search for ideas, find inspiration or to satisfy their curiosity. This opens up opportunities to have a significant impact with your marketing content.
With Pinterest marketing offering unique opportunities to connect with consumers, you might be wondering what you can do to build a successful campaign on the platform. Hiring a Pinterest advertising agency is one option, but there are strategies you might be able to deploy on your own. The following are a few tips if you are looking to get started with Pinterest marketing for your business.
Add the Right Hashtags
The concept of hashtags probably isn’t new if you are already doing social media marketing on other platforms. With that said, the way hashtags are used on Pinterest is a little different.
Pinterest users use hashtags to search topics and find content. If you add a hashtag to your content users will be able to find it under that topic. You can insert up to 20 hashtags for any piece of content.
With most platforms, hashtags tend to have clever names. On Pinterest, hashtags function more like keywords. Instead of following something clever or trendy, you want to use hashtags that are more descriptive.
Aim for Short Videos
Video ads can be great for getting the attention of users. Some advertisers might think that longer videos have more potential, but this isn’t always the case. According to Pinterest, videos in the 6-15 second range tend to perform best.
As an additional tip, you shouldn’t rely on audio to get your message across. A lot of users browse the site with the sound turned off. If you are trying to get the most from video, make sure the visuals can communicate the message. Using text overlays and captions can be a great way to make sure your message still lands when the sound is turned off.
One of the reasons Pinterest is great for advertising is that it is a platform people use to get ideas and plan for future events. If you are looking to advertise for something seasonal or for a big event, having a presence on Pinterest can go a long way toward helping your business reach its goals.
One thing about seasonal advertising is that there can be value in starting much earlier than you may realize. Instead of starting just a few weeks before an event, you might want to get to work a few months ahead of time.
Pinterest offers its Possibilities Planner to help businesses plan for seasonal opportunities. The planner has a chart that shows you when people start saving pins related to specific events. As an example, people start saving pins for Black Friday as early as June.
Try Different Types of Ads
Just like other social media platforms, Pinterest offers an array of advertising opportunities. Of course, the standard Pin ads are simple, and they can be effective, but businesses should experiment with different types of Pinterest ads.
Carousel ads can be advantageous for businesses that sell physical products. With the carousels, you can use 2-5 images that users can flip through. This can be used to highlight multiple products with one ad and you can even link the different images to different landing pages.
If you want to try something a little bolder, you should consider the max-width video ads. It is an opportunity to use widescreen video 0n Pinterest. Since the ads take up two columns in the feed, they can be a good way to create an ad that stands out.
Follow the Insights
Pinterest publishes a lot of reports and studies based on user data. With Pinterest Insights, you can learn about the latest trends. This can give you inspiration for trends you should be following and provide information about the audiences that matter most to your business.
Beyond the big reports that they highlight on the page, you can dig deeper to find the insights that will be most relevant to your brand. You can find information about your specific industry, different audiences and insights for specific regions.
Install the Tag
The Pinterest Tag is similar to the Facebook Pixel in concept. It is a piece of code you add to your website to enable the tracking of user interactions on your site. This can be useful for helping you optimize your ad campaigns and for building new audiences for targeting.
As a key benefit, the Tag will make it easier to see if your ads are converting. Beyond that, it can be used to build customer lists that will offer a lot of value for targeting ads in the future. As an example, you can retarget users that have visited your site.
Pinterest marketing can offer a lot of value, but you will need to experiment to find what works best for your business. The Pinterest marketing strategies we have here can be a good place to start, but you need to test different ideas and track the results to optimize your campaigns.