Every newly-launched product is unique and requires a specific marketing strategy. Around 80% of new products fail, with no clear product differentiation, missed demand, and
In the past recent years, content marketing has transformed from just a mere exciting marketing concept to a proven & massively effective marketing technique. According
Have you ever thought about the way we personify brands? For anyone looking to start or grow a business through the Internet, this is an
You may have years of experience and thousands of photos in your portfolio, but your photography business isn’t sustainable without customers and clients. Photographers, like
Hero banners should be a key part of your home page. Visualizations coupled with enticing content must become the most important 3 seconds of a
Pinterest is the most powerful traffic driver of all social media platforms but can be confusing to understand and use for business. Getting the click
Your company’s design and logo help tell your brand story. Your logo is one visual element of your business many people can recognize to increase
Blogs are effective in getting traffic to your website and ranking your pages in search engines. But they’re bombarded with words most of the time.
The key to customer engagement is to never sell your product or service directly since a sales pitch is always a huge bummer and turns
Great marketing requires great content. This may seem like a simple statement, and it is. However, the difficulty begins when you ask the obvious follow-on question
We live in an era of digital content. The abundance of content available online makes it difficult for brands to stand out. If you want
Content. Everyone using the internet stumbles upon so much of it, that it’s simply hard to focus on it unless it’s really interesting and catches
Color is everywhere, and it’s all around us. It invokes emotions, and memories, and even affects our behavior. When used correctly, color influences our decisions
At present, there isn’t a better medium than video to increase traffic, engagement, or conversions. The drop in video production costs and the availability of
According to a study by Venngage 74% of marketers stated that more than 70% of their content contained some form of visual. The main source
It’s not new for everyone that eCommerce started booming since the pandemic as more stores had to switch online. Nowadays, it has become easier than
Being a marketer is not easy, contrary to what is believed. Marketers are asked to discern patterns for user behavior and find the most effective
Abandon the staged stock images and stand out from the crowd with authentic and realistic images that display real people, places, and real-life experiences. For
Visual marketing uses images, videos, and other visual content to promote a brand and its products and services. Why is visual marketing critical today, and
I’ve been an insider in understanding how to manage and account for the notion of “identity” on the internet for more than 5 years. I
There is no denying that content can do wonders for your e-commerce business. It allows you to incorporate your target keywords and rank for them.
Artificial Intelligence isn’t a new concept. The first notions about machines that can think can be spotted back in ancient mythology. The invention of the
The Sitemap.xml on your site can act as good navigation for the pages you want the Google bot to index. It helps you find your
Did you know that you’re missing out on better search rankings if you’re not optimizing your images for SEO? Whether you write articles for an
