
7 SEO Areas that Can Boost Your Video Content’s Effectiveness
It’s known that videos have become a crucial marketing tool across most industries. But if you want your video campaigns to be successful, they have
It’s known that videos have become a crucial marketing tool across most industries. But if you want your video campaigns to be successful, they have
Almost anyone can immediately recognize the difference between a well-designed website and a poorly-designed one. The difference is as clear as the gap between a
In March 1911, while giving a talk at the Syracuse Advertising Men’s Club, Arthur Brisbane, a public relations professional advised the admin in the room
Establishing a strong online presence is no longer a choice for modern B2B brands and businesses. 71% of B2B researchers begin their research process with
Building a personal brand in today’s digital era is so much more than just a job title on LinkedIn. When you consider global brands such
As a small or medium-sized business owner who wants to grow locally and become a local force to be reckoned with, you obviously need local
Running a social media account is no easy task. I think we can admit that there’s a lot to think of. The optimal time, the
Digital assets can be anything of value in electronic formats, such as images, videos, and PDFs. When optimized, digital assets can help marketers boost their business
Video marketing may sound technical, but with technology advancing rapidly, it’s becoming easier for smaller businesses to access. It’s a fabulous way to boost credibility
Content marketing is constantly evolving. Each new year is defined by growth and new things. New trends. New platforms. Technology advances. Emergent marketing strategies. New
Every newly-launched product is unique and requires a specific marketing strategy. Around 80% of new products fail, with no clear product differentiation, missed demand, and
In the past recent years, content marketing has transformed from just a mere exciting marketing concept to a proven & massively effective marketing technique. According
Have you ever thought about the way we personify brands? For anyone looking to start or grow a business through the Internet, this is an
You may have years of experience and thousands of photos in your portfolio, but your photography business isn’t sustainable without customers and clients. Photographers, like
Hero banners should be a key part of your home page. Visualizations coupled with enticing content must become the most important 3 seconds of a
Pinterest is the most powerful traffic driver of all social media platforms but can be confusing to understand and use for business. Getting the click
Your company’s design and logo help tell your brand story. Your logo is one visual element of your business many people can recognize to increase
Blogs are effective in getting traffic to your website and ranking your pages in search engines. But they’re bombarded with words most of the time.
The key to customer engagement is to never sell your product or service directly since a sales pitch is always a huge bummer and turns
Great marketing requires great content. This may seem like a simple statement, and it is. However, the difficulty begins when you ask the obvious follow-on question
We live in an era of digital content. The abundance of content available online makes it difficult for brands to stand out. If you want
Content. Everyone using the internet stumbles upon so much of it, that it’s simply hard to focus on it unless it’s really interesting and catches
Color is everywhere, and it’s all around us. It invokes emotions, and memories, and even affects our behavior. When used correctly, color influences our decisions
At present, there isn’t a better medium than video to increase traffic, engagement, or conversions. The drop in video production costs and the availability of