Your Personal Branding and How to Nail it – A Guide
Let’s talk personal branding! I talk a lot with our clients and the Social Directions Agency team about nailing your personal brand. I believe it’s
July 12, 2022
How JumpStory is Transforming an Industry Worth Billions of Dollars!
The world has too many cheesy-looking stock photos, and the world has too many stock photography platforms. That is for sure! Getty, iStock, Shutterstock, Stocksy,
July 9, 2022
Why AI in Content Marketing Isn’t Automatically Your Best Friend
Shutterstock claims to be able to create the perfect pizza for marketing using AI. This article is about why they’re wrong, and why this is
July 7, 2022
How Does Your Logo Impact Your Social Media Marketing
Looking for ideas to make your brand more prominent on social media? We have good news and bad news. The bad news first: the competition
July 1, 2022
How Beautiful Visual Content Keeps Prospective Buyers Engaged
B2B buyers are inundated with various forms of content every day. From blogs to case studies, ebooks, and more, buyers have a lot of information
June 29, 2022
Data-Driven Digital Marketing – Its Importance For Business Success
Data-driven digital marketing has been around for a while, but it’s not as widely adopted as it should be. If you want to succeed in
June 22, 2022
The Importance of Storytelling in eCommerce
If I were to point out the top ten buzzwords I have heard in my career, “storytelling” would have to be on the list. It’s
June 16, 2022
The Impact of Artificial Intelligence on Digital Marketing
When you visualize what artificial intelligence (AI) “looks like,” you might envision a synthetic consciousness created by humans, as depicted in numerous sci-fi movies. Aside
June 9, 2022
Content Personalization – How To Create Awesome Customer Experiences
The power of content personalization is undeniable, but how do you do it right? That is the golden question that most marketers keep asking themselves.
June 1, 2022
Creative Automation – Boost Your ROI Using Video Advertising
Static images are less successful in driving customer engagement than videos. Video advertising is a minefield to navigate for brands today. They are increasingly expected
May 25, 2022
Marketing Funnel For Facebook Ads — The Ultimate Guide To Set It Up
Facebook is one of the most powerful marketing tools for business owners, but it is also difficult to use and frustrating if you don’t have
May 17, 2022
Manage your Online Reputation with These 5 Strategies
Online Reputation Management is the process of crafting strategies that influence the online public perception of a business. It is crucial as it allows businesses
May 12, 2022
Content Marketing Strategy – 7 Best Practices for Change Implementation
Strategic content marketing is more than just creating and publishing content for your audience. It also involves strategic planning to ensure that you achieve your
May 11, 2022
The Ethics of Modern Marketing: Can You Sell Without Infringing on Privacy?
As I am writing this, I keep asking myself whether you – the person reading this – are going through the same moral dilemma as
May 5, 2022
Increase Organic Engagement on Your Social Media Channels
Nowadays we spend more and more time on social networks. We enjoy funny videos, interesting articles, and unique images. This can only be an advantage
May 4, 2022
Marketing Your Business on LinkedIn – Why It’s The Perfect Choice
LinkedIn is a social media platform often overlooked by business owners and marketers. However, LinkedIn can be a potent tool for marketing your business. This
April 28, 2022
Negative Advertising – Differentiate Your Brand In 6 Steps
“Great ads are built on insights. And insights are always honest. But the truth isn’t always positive. The world isn’t always good.” The thing I love about the
April 28, 2022
Scale-Up a Small Freelance Business – How To Do It in 2022
Working as a freelancer can be super exciting. You’re free to set your own hours, pick and choose your projects, and find the kind of
April 21, 2022
The Role of Color and Challenges of Print Production
From the eyes of a Print Producer, how color can transform a simple image into one that mesmerizes. It’s easy to forget how impactful an
April 12, 2022
Using Marketing Automation with Visual Elements – How to Grab the Attention of the Recipients?
Modern marketers need to use a wide spectrum of tools, while also inventing new ways to reach their recipients (and potential customers) to let people
April 6, 2022
Visual Content: How To Take Advantage of it and Reach Your Goals Today
In marketing, we always try to find the right way to reach the audience and to determine it towards an action that we want. Well,
April 5, 2022
Digital Marketing: The Key to Surviving Your First Year in Business
Would you open up a business and keep the news all to yourself? Of course not! You’d want to get out there, let people know
March 31, 2022
Content Pruning: When to Say Goodbye to Underperforming Content
As your website grows and features more content assets, underperforming content pieces can actually become a hindrance to your SEO performance. Low-performing pages can compete
March 24, 2022
Creating Impactful Instagram Content In 2022
Instagram is the 4th most popular social media platform globally, with 1.386 billion active users. At the same time, there are 95 million photos and
March 23, 2022
