Content marketing is constantly evolving. Each new year is defined by growth and new things. New trends. New platforms. Technology advances. Emergent marketing strategies. New

When working in a field where trends, topics and even ideologies are changing on the daily, how do brands stay relevant? Why, with campaigns of

Websites are not online brochures. They are systems that work well when they are searchable, functional and designed on user experience (UX) principles. Therefore, we

Is your marketing campaign not generating the results you’re after? The first thing you need to do is not panic! Let me remind you that

Every newly-launched product is unique and requires a specific marketing strategy. Around 80% of new products fail, with no clear product differentiation, missed demand, and

In the past recent years, content marketing has transformed from just a mere exciting marketing concept to a proven & massively effective marketing technique. According

There is nothing such as a one-size-fits-all social media strategy. How your strategy will look depends on plenty of factors, e.g. your audience, your location,

Have you ever thought about the way we personify brands? For anyone looking to start or grow a business through the internet, this is an

The ranks of entirely-local businesses have thinned in recent years. This is due to the internet offering boundless possibilities. Convenient shipping infrastructure makes it viable

You may have years of experience and thousands of photos in your portfolio, but your photography business isn’t sustainable without customers and clients. Photographers, like

We don’t want to sound cliched, but remote work is becoming the new norm and that’s undeniable. For large content teams that have deliverables almost

Blogging is a big part of many businesses’ marketing strategy and it is important that the content created ranks well on Google and therefore generates

Hero banners should be a key part of your home page. Visualizations coupled with enticing content must become the most important 3 seconds of a

Do you think of social media as an asset to your business? Do you consider it a platform that can further your business goals? Or

Saying that 2020 was a tough year would be a mere understatement. There’s no one whose plans hadn’t been disrupted or ruined altogether by COVID19.

A picture is worth a thousand words. Indeed, living the time of digital media has proved a growing demand for compelling imagery. The importance of

It’s an incredible feeling to send out an email that instantly generates sales, and if you have experienced this, congratulations on achieving what marketers have

Pinterest is the most powerful traffic driver of all social media platforms but can be confusing to understand and use for business. Getting the click

Increasing social media engagement is at the top of most brands’, marketers’, and influencers’ to-do lists; after all, you can’t have too many followers. But

High-quality photography equipment is more accessible than ever before. As such, small eCommerce brands can capture great marketing collateral in-house, including incredible product photos. All

Your company’s design and logo helps tell your brand story. Your logo is one visual element of your business many people can recognize to increase

Visual content is really powerful stuff. In fact, studies have shown that including a video in your tweet can net it 10x more engagement. Over

Blogs are effective in getting traffic to your website and ranking your pages in search engines. But they’re bombarded with words most of the time.