Instagram is the 4th most popular social media platform globally, with 1.386 billion active users. At the same time, there are 95 million photos and

Branding and user experience (UX) design are often considered two different sides of marketing. However, this is far from the truth. Building a superior user

The pandemic has radically transformed us into an even more digital society. Our lives are driven by technological devices that have us engaged on the

How does an Instagram sales funnel work? How can you create a successful Instagram sales funnel for your business to increase revenue? The process to

Marketing in a traditional sense has always been done by putting an ad either in the newspaper, the radio, and the television. Being in the

Globally, the use of Artificial Intelligence has increased rapidly in recent years. AI has found itself being used in almost any field. It’s facilitating people’s

The dot-com boom was an epoch in the 20th century for the internet. Conversion Optimization was born in the early 2000s from the need for

As marketers, we’re often hearing about the benefits of content marketing. How building an effective content strategy can help us generate clients, bring in new

Making sure your website is mobile-responsive is an absolute must for all businesses. When a website is mobile responsive, it is intended to be both

B2B marketing has evolved a lot in the past few years. This business sector has moved from impersonal cold calling to engaging digital brand building

What is one common reason why many people don’t make their own videos? They think it requires too much equipment and editing. But thanks to

Social media has changed how marketing is done. It provides a way for businesses and startups to get more leads, reach a bigger target audience

Images are a vital part of modern marketing. Yet, it’s scary how many businesses develop marketing campaigns and digital branding strategies, without a sense of

The popularity of online purchases is constantly growing at a significant rate. This has made brands more web-centric. Now every business is striving to create

You may find yourself asking what visual advertising is and why it’s important. Put simply, visual marketing is anything that uses images, videos or other

Do you want to know what viral content marketing really is? It’s easy; Content marketing is all about storytelling. By the end of today’s article,

What an interesting and turbulent year it has been for business. For some, they have been able to identify new, more profitable niches that have

You might have a million followers on social media, but this does not matter unless they engage with you. Nowadays, it is better to have

You should never judge a book by its cover, but people often do so, especially with podcasts and other audio series, like FM and online

Planning the right visual is one of the most crucial aspects of visual marketing strategies. It’s a group of marketing tactics that employ images to

As a freelancer, it’s easy to get caught up in the day-to-day tasks of running your business. Finding clients, completing projects, and doing admin are

Visual marketing uses images, videos, animations, and other visual content for marketing purposes. Good visual marketing can help you communicate your message and reach your

People used stories to amuse, educate, and instill moral value in the past, and they continue to do so today. From generation to generation, stories