Let’s talk personal branding! I talk a lot with our clients and the Social Directions Agency team about nailing your personal brand. I believe it’s

B2B buyers are inundated with various forms of content every day. From blogs to case studies, ebooks, and more, buyers have a lot of information

Data-driven digital marketing has been around for a while, but it’s not as widely adopted as it should be. If you want to succeed in

If I were to point out the top ten buzzwords I have heard in my career, “storytelling” would have to be on the list. It’s

When you visualize what artificial intelligence (AI) “looks like,” you might envision a synthetic consciousness created by humans, as depicted in numerous sci-fi movies. Aside

The power of content personalization is undeniable, but how do you do it right? That is the golden question that most marketers keep asking themselves.

Static images are less successful for driving customer engagement than videos. Video advertising is a minefield to navigate for brands today. They are increasingly expected

Facebook is one of the most powerful marketing tools for business owners, but it is also difficult to use and frustrating if you don’t have

Online Reputation Management is the process of crafting strategies that influence the online public perception of a business. It is crucial as it allows businesses

Strategic conent marketing is more than just creating and publishing content for your audience. It also involves strategic planning to ensure that you achieve your

As I am writing this, I keep asking myself whether you – the person reading this – are going through the same moral dilemma as

Nowadays we spend more and more time on social networks. We enjoy funny videos, interesting articles, and unique images. This can only be an advantage

LinkedIn is a social media platform often overlooked by business owners and marketers. However, LinkedIn can be a potent tool for marketing your business. This

“Great ads are built on insights. And insights are always honest. But the truth isn’t always positive. The world isn’t always good.” The thing I love about the

Working as a freelancer can be super exciting. You’re free to set your own hours, pick and choose your projects, and find the kind of

From the eyes of a Print Producer, how color can transform a simple image into one that mesmerizes. It’s easy to forget how impactful an

Modern marketers need to use a wide spectrum of tools, while also inventing new ways to reach their recipients (and potential customers) to let people

In marketing, we always try to find the right way to reach the audience and to determine it towards an action that we want. Well,

Would you open up a business and keep the news all to yourself? Of course not! You’d want to get out there, let people know

As your website grows and features more content assets, underperforming content pieces can actually become a hindrance to your SEO performance. Low-performing pages can compete