Online marketing tips for your business during the novel coronavirus

May 20, 2020
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In the current world health crisis, many businesses have been forced to close their doors to prevent the spread of COVID-19. While businesses owners don’t have a face-to-face rapport with customers at the moment, they do have means of connecting, mainly through online marketing. 

During difficult times, it is more important than ever to be active on digital platforms to maintain the presence of your business. If you use a marketing agency like Taktical, rest assured that they will adjust your online presence to the changing times. 

Of course, with business marketing it is essential that you are sensitive to the fact that most people are having a very hard time. Content should not be boastful or alarmist and big news or campaigns can wait until after the worst of the virus has passed. Follow the helpful tips below to boost your online marketing during this difficult period.

Social Media Marketing Tips

You may have already scheduled out your social media posts before the coronavirus hit, but some adjustments should definitely be made. Here are some tips to follow: 

  • Remove any pictures of closeness or people touching. 
  • Forget the rules when it comes to posting times. You don’t have to limit to one post per day at a certain time. You can increase your posting to 2-3 times per day as long as they are spaced out by a few hours. With most people at home all day, they will be checking social media a lot more frequently than usual.
  • Create new content that will make people smile and show that you are all in this together. Use your platform to cheer people up, not scare them about the situation.
  • Post some employee generated content. People love to see what your employees are up to at home and it’s a fun way to show the people behind the brand. Are your employees donating to food banks or styling unique outfits from your clothing company during isolation? Share their content!

Email Marketing Tips

You should take a slightly different approach to email marketing during this difficult time. For the same reason you are increasing social media posts, you should also increase your email newsletters to keep in touch with your customers. If you were used to sending one email newsletter per week, you can increase this to two. Here are some tips to try:

  • Keep your audience updated on changes to your business during this period, letting them know things like how shipping and orders will be affected and what you are doing to keep employees safe and orders sanitized. 
  • Be sure to only share meaningful content only. It doesn’t help to send out junk emails that people will immediately delete.
  • Stop any automated email newsletters that encourage people to come into your shop or restaurant. 
  • Keep your emails concise and make it easy to skim the headlines. 

Remember throughout all of your marketing practices to be responsible with wording and tone of voice. Anxieties are high and it’s important to offer support without being inauthentic about it. Stay true to your branding. This too, shall pass and your marketing tactics will allow you to seamlessly carry on the conversation with your customers after it is over.

About the author

This article was written by Rae Steinbach. She is a graduate of Tufts University with a combined International Relations and Chinese degree. After spending time living and working abroad in China, she returned to NYC to pursue her career and continue curating quality content. Rae is passionate about travel, food, and writing