Navigating Visual Trends: The Latest in Stock Images, Videos, and AI-Generated Content

March 12, 2021

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In the dynamic world of digital media and online presence, visual content plays a pivotal role in capturing audience attention and conveying messages effectively. The latest trends in stock images and videos, coupled with advancements in AI-generated content, are reshaping the way we perceive and utilize visual elements in various digital platforms.

 

a girl siting on the porch of the little Italian restaurant and scrolling through social media

 

Emerging Stock Image and Video Trends

The newest stock image and video trends are characterized by authenticity, diversity, and relatability. Users are now drawn to visuals that represent real-life scenarios, inclusive of various cultures, genders, and ages. A move away from staged and overly polished images is evident, with a preference for candid and natural shots that resonate with the audience.

 

two friends working on a bar

 

Quality Stock Images in Website Creation

Creating a visually appealing and engaging website is crucial for online success, and high-quality stock images play a vital role in achieving this. Website builders and designers are now leveraging premium stock images to enhance the overall aesthetics and user experience of a site.

 

three friends taking a video selfie

 

From stunning hero images to relevant content visuals, using quality stock imagery helps convey professionalism and builds trust with visitors.

Impact of Visual Design on Website Conversion

Visual design directly influences user behavior on a website, impacting conversion rates significantly. Whether the goal is making a purchase, signing up for a newsletter, or simply staying longer on a site, the use of compelling visuals contributes to a positive user experience.

Thoughtfully chosen images and videos can evoke emotions, establish a brand identity, and guide visitors through the conversion funnel.

 

a leopard, gracefully drinking by the water under the moonlight

 

Stock Images and Videos in Programmatic Advertising Campaigns

Programmatic advertising relies on data-driven strategies to deliver targeted content to specific audiences. Stock images and videos play a vital role in crafting visually appealing and relevant ads that resonate with the target demographic.

The ability to adapt and personalize visual content dynamically is a key advantage of using stock media in programmatic advertising campaigns.

 

couple hugging

 

AI-Generated Content: A Game-Changer

The integration of AI in content creation is revolutionizing the visual landscape. AI models can now generate realistic images and videos, saving time and resources for content creators. This trend not only enhances efficiency but also opens up new creative possibilities, allowing for the rapid production of customized visuals tailored to specific brand requirements.

 

a game controller with colourful lights

 

Conclusion

In the ever-evolving digital landscape, staying abreast of the latest trends in stock images, videos, and AI-generated content is essential for marketers, designers, and content creators. Leveraging high-quality visuals not only enhances the aesthetic appeal of websites but also contributes to the success of programmatic advertising campaigns.

However, the rise of AI-generated content brings with it legal challenges that need careful consideration. As we navigate this visual revolution, a balance between innovation, creativity, and legal considerations will be crucial for the continued growth and ethical evolution of digital content creation.

About the author

Isua Botman is the CEO/Founder of Targetoo . Isua is also a shareholder and adviser in two software start-ups. He started his first company when he was 17. 

Targetoo was founded in 2012 and has offices located in Amsterdam and Barcelona. Targetoo offers managed, self-serve & white label DSP solutions (programmatic advertising). 

Isua Botman

Isua Botman

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