Google has just celebrated the 15-year anniversary of Google Maps and redesigned the whole app design and its functionality. Also, Google Maps got a new app icon.
Google Maps is one of Google’s key products which employs more than 7,100 Google workers.
In these 15 years more than 200 million locations were added to Google Maps and each day its users upload more than 20 million photos, reviews, and comments.
Each day more than 33 million search queries are made on Google. It’s a must to be present on Google, especially with the location of your business.
Improved user experience
Google Maps is no longer just a navigation tool that gets us from point A to point B. Google once again proved how important user experience is for them.
At first, it’s obvious that they want to offer an even better experience than Tripadvisor. Functions that were available only through the menu are now highly visible in the footer menu with tabs.
With new and improved Google Maps we can now discover new sights, restaurants, cafés, and other locations nearby no matter where are we, in the home city or exploring New York.
Under the tab ‘Commute’ we can get to home, job, or any other locations we frequently visit in just two. We also save our favorite locations for the next time we want to visit. They added a new tab ‘Contribute’ where we can add new pictures, reviews, and comments to locations we visited.
It’s clear that Google Maps went from a simple navigation tool to a travel experience app and we can’t wait for the new functions Google announced for March.
Why having your location approved is important for your company?
If you didn’t claim the location of your business on Google I strongly suggest you do that. Each day with no location confirmed on Google means you are missing out on potential clients and opportunities.
Below you can see the monthly insights of one of our clients from HORECA segment (hotels-restaurants-cafes) after we claim their location on Google and updated their profile with new information. The results below are just for the past 30 days. Imagine, how many new clients you can reach in one year!
You can see from the graph below that only 25% of people searched for the client directly. This means 75% of people found the company through searching their competitors, category, or product/service. Without having your company’s location exposed on Google Maps you can lose those 75% of people searching for products and services in your industry.
Only 10% out of all 61.800 views on Google happened on Google search engine and more than 55,000 on Google Maps. This means having no location claimed on Google can cost you a lot. 55,000 potential customers to be exact.
Our client got 345 new leads in the past month just because they claimed their location on Google. 435 leads mean 345 new customers who are interested in having dinner there. 144 leads visited their website, 125 requested directions and 76 called them directly. And the most amazing this is that the statistics below are for January when HORECA industry is basically dead!
Using photos for marketing is a very important element in Google Maps. Interest is increased when customers upload photos of people enjoying things such as food at a business. After we updated their profile and uploaded pictures and their offers, customers started uploading pictures and leaving reviews and comments too. In just one month we reached twice as many views as their competitors.
About the author
This article was created by founder of beglobal agency based in Slovenia. A young entrepreneur with a 6-year history of working in the marketing and entertainment industry. Very passionate about creating new brands from scratch and developing them into strong global brands. He loves to read about new online trends, Instagram is his favorite social media. He is searching for a new way to develop e-commerce further on a daily basis.