Making sure your website is mobile-responsive is an absolute must for all businesses. When a website is mobile responsive, it is intended to be both functional and aesthetically pleasing on a wide range of devices.
Mobile-responsive design is frequently confused with Mobile-First design. Even though the two terms sound similar, both mean and denote very different things. In order to determine which technique is best for your company, you must first determine who your target market is. Then, understand how they access your site, and what actions you want them to accomplish.
Mobile-first vs. Mobile-responsive
- Mobile-first design is comparable to building a mobile app and then adjusting the layout so that it can be accessed without too many changes on tablet and desktop platforms. Your whole design and layout are focused on giving a fantastic mobile user experience. This includes quick download speeds, rich media content to keep your target audience engaged, and simple touchscreen navigation, among other things.
- Mobile-responsive design simply is when a website is responsive, the layout and/or content responds to the size of the screen on which it is displayed. A responsive website adapts itself to the device you are using to see it.
People expect your site to be responsive to their expectations since mobile devices are by far the most common way to access the internet. This is the sign you have been looking for, here is why having a mobile-friendly website is so important:
1. If a Website is Mobile-Responsive it Becomes More Engaging.
Responsive web design keeps your website’s look and feels consistent across a variety of screen sizes and devices. In this way, it is allowing you to clearly communicate, engage, and educate your visitors. The adoption of a responsive website design can aid in the delivery of content to users on a variety of devices.
2. Mobile-Responsive Websites are Better for SEO:
Responsive design approaches, such as picture resizing and mobile optimization testing, aid in improving the SEO of your websites. Customizing your website to provide the greatest possible experience for your audience is an important aspect of mobile SEO.
Many businesses are unaware of the value of having a mobile-optimized website. Not having one harms your SEO as well as your audience’s image of your company. With your website being more accessible on mobile devices, your visibility and accessibility increase on the web making your website rank better on Google search results pages.
3. Mobile-Responsive Websites are More Cost Efficient:
Having your own responsive mobile website means only having to maintain one website. This is less expensive than developing two separate web products. Previously, people would have separate sites for desktop and mobile, but with the introduction of mobile responsiveness, you get to save time, money, and effort when developing a modern website that is easy to navigate for both desktop and mobile users. Responsive design will appear as slick and professional as a mobile store, but with a fraction of the stress and effort of managing two sites.
4. Mobile-Responsive Websites Help You Attract Customers:
Mobile-responsive websites can have higher conversion rates because they are easier for users and your business needs to keep up with current trends as visitor expectations continue to climb, and responsive design may help you create a website that is fast and offers the information your customers are looking for. Responsive web design guarantees that your visitors get the greatest possible experience on your website, regardless of the device they are using. This ultimately and positively optimizes your conversion rate.
5. Mobile-Responsive Websites Give Customers a Better Experience:
Responsive design helps users navigate through your website seamlessly without having to zoom in or out of the content or scroll horizontally between pages, which makes browsing on a mobile device easier and more enjoyable for them. This is because the website’s design is more centered on the user and what they require. A better user experience lowers bounce rates, boosts website conversions, and improves brand impression.
6. Your Competitors are Doing It.
You may have something of (better) value than your competitors. Still, you are not using the right or even necessary means to serve your audiences because you haven’t yet taken advantage of mobile-responsiveness. It is unpleasant to picture being behind opponents, observing them achieve in ways you could, and scooping up all present and potential consumers and/or prospects. You would be doing yourself a disservice if you didn’t jump on board.
Responsive Web Design Statistics
Here are some numbers to help us paint a picture for our story:
- 94% of users form their first impression of a website based solely on its design.
- 48% of users believe that website design is the most important factor in determining a company’s credibility.
- 88% of online shoppers are less likely to return to a site because of a bad user experience.
- Mobile devices account for 57% of all web traffic.
- 70% of all mobile users act within an hour.
- Google prioritizes responsive web design – and this happens to be 100% true. Google ensures that top search results are mobile-friendly. It makes sense, given that people use mobile devices more than desktop computers.
The need of providing an ideal mobile browsing experience for your company’s website has never been greater. As this trend continues, more and more websites that were originally created for desktops are becoming mobile-friendly. Now they are providing a consistent experience across all devices.
It’s fundamental to desire to stay ahead or just on top of your game. Even when that game is continually evolving, with new levels being introduced and players bulking up, you should, too, with a learner’s and a ninja’s mindset. Growth isn’t straightforward, but it’s well worth the effort.
About the author
Xola spent four years in retail sales before deciding to change careers. She is a self-taught digital marketing strategist and analyst. She is a founding member of Agency Dialogue, a digital marketing agency dedicated to assisting small businesses in meeting and exceeding their marketing objectives.