Whoever said that human beings are visual creatures couldn’t have been more right. Businesses now are constantly seeking opportunities to establish and grow their brands. There are numerous strategies business owners and marketing teams can utilize to drive sales and generate digital revenue. Visual content media is one such solution.
History of visual content media
A while back, only businesses within the fashion and design industry utilized visuals. But as we delve into 2021, we anticipate seeing more use of visual content media in marketing endeavors across a wider range of brands.
Visual marketing is more than just a trend. Visual cues might be the most important aspect of advertising this year. They are most effective when it comes to generating organic traffic.
There are many types of visual content media. But without proper knowledge of these strategies, sales and marketing teams would be at a loss. They wouldn’t know how to properly apply these techniques to realize their goals.
Read on to gain a grasp of the main categories of visual content media, and its purpose in marketing, and learn how they can be applied to enhance the success of marketing campaigns.
White labeling has grown in popularity over the past decade. The strategy is utilized currently in a wide array of industries from individually-run grocery stores to established multilateral corporations. Store-branded products, often sold at discounted prices, are a perfect example of white labeling that we see every day. And long gone are days when these solutions applied to only tangible products.
Thanks to numerous technological innovations leading to the advent of digital marketing, online tools can also be white-labeled in DSP platforms. However, before you hitch your cart to white label DSP (demand-side platform) train, here are a few fundamentals you should be familiar with.
Popular types of visual content media
The three types are as follows:
Infographics enable marketers to share information in an appealing manner. When data is presented in graphic format, it becomes easier for visitors to your site to understand facts. Infographics are ten times more likely to be read compared to text.
Videos have an interesting way of influencing the buying decision of consumers across a broad spectrum. In the modern-day, Internet users prefer to watch videos before they engage with a brand. Platforms like YouTube are a testament to this fact. Buyers want to know about the product or service, and videos are a proven vessel to channel real-life demonstrations. Videos are an essential component of visual content media that can streamline marketing and advertising ventures.
They are so far the most commonly used to generate engagement with content on your site. Online marketers come up with compelling images that are relevant to the content on a variety of web pages. Depending on the online platform, they create customized and unique images that apply to the specific website.
Purpose of visual content marketing
The best definition of the term is when marketers use images to convey information in an engaging visual format. When you use images to reach either an online or offline market, you will be engaging the brain of your audience.
Being able to tap into the visual cortex of prospects facilitates quicker delivery of the message you wish to pass. This is the biggest advantage of using visual content in marketing and advertising.
Visual content also has a way of making your web pages more inviting We are looking at and reading words in almost every activity we engage in every day. Hence, incorporating visuals to break up the monotony created by words is an effective way of making your pages more interesting.
Visual content makes the web pages easy to navigate which enhances visitor retention on the site. Not forgetting that imagery is usually captivating which boosts information retention.
Science reveals that the human brain processes images quicker than it does words. This is why it is easier to remember every detail of a movie you once watched compared to the words you read in a book based on the same screenplay. What this indicates is that your audience will easily consume the information you put out.
All in all, with visual content media marketing, you are in a better position to attract consumers to your site and increase your brand’s awareness. Images give words more meaning, which appeals to the best of us.
Why visual marketing is important in 2021
So, if you are looking to dissect through the clutter in today’s digital market, making use of visual content media might be the solution you direly need. 2021 has begun on a high note. Within the throes of transformation, visual marketing in 2021 is envisioned to propel marketers and sales teams’ endeavors to grow brands.
Visuals will feature more in marketing campaigns as they are more effective in creating brand awareness and capturing the masses. Visual content media like infographics will complement text-based content rather than replace it. This places marketers in an advantageous position as we go into 2021.
Since time immemorial, people have been using visual aids to express their opinions. We tend to pay more attention to visuals like illustrated graphics. In this age of technological revolution, sales and marketing teams in any industry can benefit from utilizing visual media in their campaigns. Plus it enables your business to gain a competitive edge in the digital environment.
About the author
Isua Botman is the CEO/Founder of Targetoo . Isua is also a shareholder and adviser in two software start-ups. He started his first company when he was 17.
Targetoo was founded in 2012 and has offices located in Amsterdam and Barcelona. Targetoo offers managed, self-serve & white label DSP solutions (programmatic advertising).