A picture is worth a thousand words. Indeed, living the time of digital media has proved a growing demand for compelling imagery.
The importance of images in marketing and the digital sphere is not a new phenomenon. From content to brand marketers, from photographers to influencers, the goal of expressing a brand’s identity is growing day by day.
Most of us strive to create engaging pieces, as our audiences expect to be treated with the highest-quality visual content as storytelling gains its strength within a feedback-based system.
Let’s face it, we all itch for those comments or likes. Thankfully images have the power to hit the sweet spot with their narrative power in a way that words can sometimes lack.
Images and Creativity
How can we use images and the visual culture in our favour? Personally, I gain creativity out of them.
In order to increase personal creativity, it is essential to identify, recognize, understand and cope with barriers to creativity from the environment or from inside of oneself. Growing up in the countryside and switching to live in a multicultural, ever-evolving city like London made its imprint on my life and the choices I make every day. I have always tried to live a life where creativity was in focus, taking steps to a career where a creative approach became vital: the field of marketing. But does it feel to be a fluff-like ease, like a finger snap, keeping on top of your C(reative)-game? Not necessarily, but the following tips can make those creative juices flow – or at least, drip! See how you can inspire creative thinking for yourself.
The term visual marketing might be not as commonly used as it should; we consume hundreds of visual marketing examples on a daily basis.
It has its own tools and advantages; therefore, we should embrace the power of this unconscious notion. Taking examples from social media, looking at your competitors’ visuals, graphic designs, or a well-composed stock photograph can affect our creative brain cells, making us think creatively and putting our creativity into action.
This most commonly used method can be a part of our competitor analysis when we don’t necessarily have to focus on strategies and numbers, rather, brand identities and visual features.
Are you stuck in a rut? Spending more time on a project or a marketing campaign? The impacts of imagery can ease your problems away.
More than any other type of content, images can evoke emotions in us. And these emotions could be an appropriate aid for your next social media post or marketing presentation.
Scrolling through on a couple of visual examples can switch off your anxiety around the task while keeping your brain engaged, which can help get your ideas rolling! Start curating your own examples on your phone/tablet/preferred digital device, and you’ll see how it makes your ideas flow!
Training our visual thinking can help foster our observation skills. Since we easily gather more visual information about the world and make connections to generate more original ideas, observation skills are essential for creative thinking. Some of the best places to practice visual thinking are galleries and museums.
Creating a good atmosphere, taking us out from the comfort of our home or usual working space, can increase the influence. This, paired with aesthetically presented photographs, paintings, and visual materials – not to mention, being surrounded by other ‘observators’ – takes our mind to a different level.
Your head will be filled with so many different and powerful examples that you won’t be able to wait until Monday morning, to give a form to your thoughts.
We cannot forget the additional forms of visual substances, such as motion-picture, or cinematography. The most concise form of visual consumption outlines with the edit of mass-photography, where in most cases, 24 frames per second have been showcased in front of our immediate eyes.
When we process these complex images, we connect our already acquired knowledge and try to find visual patterns to recognize stable forms that we can relate to, translate, and implement in our creative processes. Shapes, objects and patterns, a flashing landscape, a two-second frame of a stranger’s portrait, color coordination…many of these aspects could be built in even our next marketing campaign or pull us out of a long-lasting monotony.
Everyone has creative abilities at different levels, depending on many factors and life experiences. It’s great to be inspired and find ways to feel renewed from time to time, especially since we get affected by different aspects of our life.
Having access to the world wide web opens the doors to unlimited information with an endless selection of sources that we cannot process, but instead, we start to filter.
Images and techniques many of us swear by can be someone else’s nightmare and could lead to failed promises.
Hopefully, the above suggestions will boost your creativity, or at least prompt you to think in a more experimental way about imagery and its effect on our creativity.
About the author
Dorina is a London-based photographer and marketing professional. Having to look at photographs for over a decade, she likes to observe creative solutions in the digital sphere. She always looks for new innovative solutions and ways to improve the performance of the business through creative work.