Nowadays we spend more and more time on social networks. We enjoy funny videos, interesting articles, and unique images.
This can only be an advantage for the companies present in the digital environment. They can now connect with consumers through posts, comments, and hashtags, making it easier for them to build strong communities, and increase organic engagement.
If in the past businesses only aimed at increasing notoriety, now it is clear that their main purpose is to increase consumer engagement. Through it, a multitude of benefits can be developed such as increasing brand recognition, expanding the current target audience, improving brand reputation, and many more.
In order to increase your commitment to consumers, there are two ways in which you can make your presence felt in the online world: paid promotion and organic growth.
The first refers to paid posts and advertisements that aim to promote a product/service to a new audience, Organic growth refers to the classic posts on each social media platform, which target people who are passionate or interested in the topics covered or even the company itself.
In the following lines, I will present you with some tips on how to increase your organic engagement on social media. Let’s get into it!
Target your audience
You need to know who you are talking to. See what background they are from, how old they are, what else they are looking for, and what their hobbies and passions are. Choose a niche that you resonate with, and thus you will form a unique style created to their personal taste.
A bonus tip would be to create a buyer persona that you want to address. This should be a person who sums up the characteristics of your target audience. This way, it will be easier for you to create content, while you already know the recipient to whom it is addressed.
Create original posts
The best advice I can give you is to be original. Differentiate yourself from those around you. Come up with new ideas and don’t be afraid to stand out.
Let your creativity do the work and pleasantly surprise your audience. Have the courage to post something bold, and unexpected. Just remember, everyone can become a trendsetter on social media. Also, it’s ok if some things don’t work out, learn from your mistakes and move on.
Follow a content calendar
The main purpose is to maintain consistency and have an organized feed. Create a calendar for each platform you post on and plan the days you want to post ahead.
Don’t forget to be as consistent as possible, to post on a regular basis, but also to take the time you need to create quality content. It’s better to post less often but at good quality, rather than daily and mediocre. In the end, the audience is engaged with your brand because they appreciate its quality.
Refine your style for each channel
As there is a multitude of social media platforms, you will have to use as many styles. Each channel has its own audience and its own way of using it. Thus, you can promote your company/product/service with the same basic idea, but model it for each platform.
For example, LinkedIn and Facebook will demand a more neutral or serious approach, while on Instagram, TikTok, or Snapchat a playful tone will be better suited, accompanied by filters and music.
If you appreciate the content published by other creators, don’t be afraid to share it on your platforms. As long as you give them credit and congratulate them on their work, it cannot be considered plagiarism. With this method, you can bring a greater variety of content to your own page.
By using links and urging your audience to follow the appreciated page/blog you can create relations with the author. Through appreciation, comments, and shares, your site reach will increase and it will help to attract more passionate people to the topics you approach. And who knows, if you do a good job with your own content, maybe you will be distributed by others, and thus you will reach an even wider audience.
To make a long story short
These are just some of the tips that I hope will help you in your journey as a marketer. There is no exact road that will lead you to success, but through hard work and consistency, you will have a better chance of discovering what is beneficial for your company.
These are just some of the ideas by which you can guide yourself and create your own path. If you are at the beginning of your career, it may seem impossible to create so much content and keep your community engaged with it, but with time you will gain more experience and become much more confident in your craft.
I’m glad I caught your attention and you’ve reached the end of the article. To summarize, we should focus on these 5 basic ideas:
- target your audience,
- create original posts,
- follow a content calendar,
- refine your style for each channel,
- build relationships that will definitely help you in the future.
We hope this article has made it much easier for you to increase your organic engagement on social media.
About the author
Bianca is passionate about marketing, art and design, as well as Digital Marketing, especially Social Media Marketing. Therefore, she chose to become a visual content creator for the “Alumni ASE” graduate association. Her hobbies include drawing, puzzles, and movies. The perfect day for her begins with a captivating book accompanied by a cup of flavored coffee.