How to Increase the Effectiveness of Your Campaigns With Visual Marketing Software

23. September 2020
Visual content marketing is an important tool widely used by marketers to attract and entice people to visit a website, engage with the brand, or purchase a product or service.
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Visual content marketing is an important tool widely used by marketers to attract and entice people to visit a website, engage with the brand, or purchase a product or service.

A HubSpot study attests to the importance of visual content in every marketing effort. It revealed that 70 percent of companies invest in content marketing, including visual marketing.

Visual content helps your marketing efforts by:

  • Capturing your audience’s attention
  • Making it easier for your audience to understand the information
  • Attracting more post views
  • Generating inbound links
  • Enticing people to subscribe
  • Enhancing social engagement

Types of visual content

In creating visual content, these are the five basic types you can choose from:

  • Images – High-quality images are often expensive, but there are several visual marketing software that you can use to help you create original images for free, while others offer royalty-free, ready-to-use photos.
  • Videos – Videos continue to take a strong foothold in content marketing, with marketers feeling more confident in investing in videos more than ever. A recent study says that 85 percent of marketers use video as a marketing tool, and 92 percent say it is an integral part of the marketing strategy.
  • Infographics – Infographics are particularly useful when you want to present data and statistics in easily digestible visuals. However, crucial to creating infographics is layout and design. While the visual elements should be captivating, they should also be contextually relevant.
  • Memes – memes have become a staple in social media content. Many marketers prefer to use memes because they tend to go viral because of their witty or humorous captions.

To produce high-quality visual content, you would need a website, social media, or blog content creation tools to source, edit, create, and put all the elements together. A visual content creator serves this purpose with a variety of choices, depending on what you need. You can also browse this content marketing software guide for added information.

5 Tips and Things to Keep in Mind

Choosing the right marketing design software is just the first step. There are still things you need to consider before you start creating your visual content. Below are five things to keep in mind to ensure you make a compelling visual marketing strategy.

1. Logo matters

Brand recognition is crucial to promoting your business. And a logo is an essential element in making a brand recognizable. Logo separates your brand from competitors, fosters loyalty, and the first thing that grabs your audience’s attention.

logo visual marketing

However, you need not spend a fortune on a logo. All you need is time and creativity. Your logo can be text-based, image-based, or both. You can then tap your content creation software or use a stand-alone logo-making application to help you create the perfect logo for your business. Regardless of where you sourced your image, it is a good practice to give copyright credit to the owner.

2. Image copyright

Stock images allow you to save time on searching for the right image for your content. There are plenty of content creation solutions out there that offer original pictures and videos for a fee. Type the keyword for what you are looking for and hit search. And more than likely, you will find what you need.

However, some may consider using stock photos as a costly way of sourcing images. Still, you don’t need to resort to breaking copyright laws to save on cost. If you want to use someone else’s creation, check the fine print or contact the owner to seek permission to use the image.

Another option is to check other platforms that offer free images. While choices may be limited, it is still a better option if you don’t have resources or time to create your images.

It’s worth noting that there are limitations in using free stock images. For example, sites like Unsplash, Pexels, and Pixabay don’t offer global insurance. It’s better to pay a minimal fee than costly fines for being sued for using copyrighted images. In JumpStory, you get access to a roster of 25 million photos, videos, icons, and vectors starting from just $25 per month. Moreover, it comes with nifty features such as a photo editor, AI-powered personal assistant, and automated background removal.

3. Make sure your dimensions are right

Each social media platform has its required dimensions for sharp viewing online . You should follow their specific guidelines; otherwise, your images may get cropped, stretched, or displayed poorly on their platform.

Here is a quick guide to social media image sizes:

Social Media Platforms Dimensions
Facebook shared images
Upload size 1,200 x 630 pixels (recommended)
Facebook event images
1,920 x 1,080 pixels (recommended). Facebook will scale down to minimum if 470 x 174
Facebook ad image dimensions
1,200 x 628 pixels (recommended)
Twitter In-Stream photo
440 x 220 pixels
Twitter header photo
1,500 x 500 pixels
Twitter shared link
1,200 x 628 pixels
Twitter sharing one image
1,200 x 675 pixels
Twitter sharing two images
700 x 800 pixels
Twitter sharing three images
700 x 800 pixels (left image), 1,200 x 686 pixels (right image)
Twitter sharing four images
1200 x 600 pixels (per image)
Instagram stories resolution
1080 x 1920 (recommended)
Instagram photo
1,080 x 1,080
Instagram photo thumbnail
1,080 x 1,080
LinkedIn shared image or link
1200 x 627 pixels (recommended)
YouTube image
800 x 800 pixels (recommended)
YouTube channel cover photo
2,048 x 1,152 pixels (recommended)
YouTube channel video upload
1280 x 720 (Minimum HD)

4. Follow inclusive design principle

To achieve the best possible results when using a content generating software, you need to make your visual content accessible to as many people as possible with inclusive design.

design thinking

Here are some tips to make your content more inclusive:

  • Alt description (also known as alt tag or alt text) – by using an alt description, visually impaired visitors will identify what the image is. Be descriptive and specific as possible when writing your alt description. Try to limit your description to 125 characters, and don’t forget to use your keywords.
  • Video captions – closed captions not only allow deaf and hard of hearing individuals to access your content but also enhance the viewing experience of your audience.
  • Video subtitles – subtitles are the text displayed on the screen, translating the spoken audio into the viewer’s language.

5. Optimize for SEO

Visual search is an alternative to keyword searches that allows consumers to look up products using photos. It is a growing trend with 62 percent of Millennials and Gen Z consumers preferring it over other types of content search. And platforms such as Google, Amazon, Pinterest, and Bing have developed their tools to accommodate the demand.

 

So, how do you optimize your image for visual search?

  • Use high-resolution images – great looking photos ensure that search engines will match your image with the search query.
  • Use alt text, image titles, and descriptions – make your alt text and titles descriptive and use your keywords.
  • Compress images – optimizing file size will significantly reduce image loading time. When you resize your images, make sure that they will look good no matter what device they appear on. Use an image compression tool to optimize the file size without diminishing photo quality.
  • Include image caption – captioning helps your audience better understand the context of your visuals.

Consistency is key

According to Social Media Today, 39% of marketers publish content containing visuals two to five times a week. Which clearly demonstrates the importance of consistency in using visual in your marketing efforts.

Most importantly, your visual content should consistently reflect your brand across all platforms. Whether it is for social media or a blog post, your visual content should use clearly identifiable elements to your overall branding. Ensure that you seamlessly integrate elements such as logo, font styles, color palette, or even the style and tone of voice every time you create your content.

About the author

Christoffer Larsen is the CMO at JumpStory. He has +10 years of experience within digital marketing, SaaS, marketing automation, and strategy. Christoffer is former Data Analyst at the media agency Wunderman, Head of Demand Generation at Falcon.io and VP of Marketing at TwentyThree.
Christoffer-Larsen

Christoffer Larsen

Chief Marketing Officer