A picture is worth a thousand words. We’ve all heard this saying, and it’s true. Visuals can significantly influence the effectiveness of your website. They capture user attention more quickly than text.
Visual content can improve your website’s SEO and make your overall content engaging. Using visual content also helps you get a competitive edge and make your website rank higher.
This will assist you in increasing website traffic. You’ll attract customer attention and let search engine bots know you’re an expert.
Why Is Visual Content Important?
Visual content is more than just variations on content. It serves as a gateway to more useful information. Visuals can help you boost your website traffic enormously.
Here are some stats to back it up:
- Visual content is 6x more memorable for people than written or spoken information.
- A website’s click-through rate (CTR) increases by 47% when a visual is present.
- Compared to just text-based content, visual content receives 94% more views.
Images tremendously stimulate humans. As a result, you should try to have an interactive and engaging visual content strategy.
Visual elements make your website look more appealing. If there is visual information included in a text, it will become more memorable. It is crucial to capitalize on this by developing a strong visual content strategy to boost traffic.
Here are five things you should focus on while developing your visual content strategy.
Five Things To Focus On While Creating Visual Content
1. Focus On The Quality And Visual Appeal
You must ensure that your visual content is top-notch and appealing. For instance, if millennials are your target audience for your website, you should use savvy, engaging, vibrant, and attractive images.
You can also use stock photos. They are a fantastic way to build a stunning online presence that complements your brand’s website. Just ensure that the stock photos you are using are legal, or you might be a victim of copyright claims.
2. Pick Simple To Understand Visuals
Your visuals must be interesting, instructive, or beneficial to your readers.
Use compelling visuals that enhance your website, help make it look clean, and speak for themselves in evoking feelings and communicating ideas.
The ideal visual will support your thoughts and go well with your content. Choose visuals that aren’t just there to take up space. These photos won’t enhance your content and will appear out of place. Instead, consider the values you want to convey to users and look for images that will support these notions.
Useful approaches to accentuate the worth of images and personalize them include color schemes and visual language.
3. Follow The Rule Of Thirds
The Rule of Thirds is a technique for structuring an image’s elements in a way that is aesthetically beautiful and consistent with how our eyes naturally scan an image.
It operates by splitting an image into a grid of thirds on horizontal and vertical axes. In essence, overlay a tic tac toe board on an image.
According to the Rule of Thirds, the eye is more likely to be pulled to these intersections.
4. Make Your Visuals SEO-Friendly
Visuals can significantly improve your website’s SEO. Effective image optimization influences load time, increases traffic, enhances user experience, and opens up many options for ranking.
Optimizing your photos for search is essential to your on-page SEO strategy. Well-optimized images strengthen the theme of the website and make it more relevant.
Search engines will reward your page for having the ideal mix of format, title, alt text, and other image SEO components, resulting in more traffic.
5. Tell A Story Through Your Visuals
There is more to visual storytelling than just images. Visuals should help your brand tell a unique, cohesive message. Your audience should be able to follow the narrative stream even if each individual visual component doesn’t clearly communicate a story.
Anyone who creates material for the web must have a strong grasp of visual storytelling. Through your use of visual storytelling, you’ll not only get more visitors but also make prospective buyers stay engaged.
Where Can You Use Visual Content On Your Website To Increase Traffic
By now, you would have understood the big role visuals play in getting traffic to your website. Not only that, but they also help you connect with your visitors on an emotional level.
The question now is, where can you position visuals strategically on your website? To find the answer, look at the three options listed below.
1. Landing Page
Landing page visuals can leave your visitors with positive, insightful, and inspiring feelings.
Most significantly, they can increase traffic to your website.
Check out .cyou’s landing page. The landing pages use vibrant visuals to communicate with GenZ entrepreneurs. It tells them how they can share their ideas and build a strong online presence with an innovative .cyou domain name.
2. Blog
Online readers usually skim through articles, so if the blog’s content is primarily text-based, readers will get bored reading it.
The reader’s interest is captured and maintained through images and visuals on blogs. They also speed up the learning process by providing examples of concepts that are tricky to grasp.
3. Testimonials
You can add a visual element to your testimonials. It will have a bigger impact if you include an image in addition to the written word when you share a testimonial on your website.
Source: Convertkit.com
Over To You
The key to a successful visual content marketing plan is to give your users value in little-bitty doses. Users find visual information more appealing since it is much simpler to process.
Not to mention, visual content enhances your website and increases traffic.
To up your visual content game, check out JumpStory, which provides millions of high-quality images that are licensed and of great value.
