How to pick stock photos for your website

August 20, 2020
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There are just two cases what can happen when choosing stock photos for your website – make or break. In 21st century you have to be aware of these little steps to brighten your brand and not to be buried before you even made a cup of coffee in the morning.

Scared, huh? Don’t be. This article will help you to find the best images which will win the customers right after entering your website.


1. Avoid clichés

Clichés, clichés and again – clichés!

“This mason puts the bricks on top of each other so enthusiastically!”

“This man looks so happy paying all his taxes.”

“Oh gosh, why does those employees jump up in the air so much? My employees just quietly sit around.” (we do Jump in JumpStory)


a man jumping


Ok, good. I think you get it.

Customers can see through the picture and as time flies by these cliché photos are becoming nothing more than piece of crap. People want to see something engaging and heart taking. Heads up – there is the way how to avoid using clichés by adding a little creativity to the search. Using visual metaphors is always a good impression!


2. Choose consistent photos

If you want your website to look professional, avoid all tons of colors. It doesn’t matter what article you read or what website you’re scrolling, you will always find the consistency of the content. It helps viewers/customers understand the message you are giving them easily and without doubts. And they will always find the way back to you. But you have to remember:

  • firstly, YOU have to understand your goals
  • secondly, select photos that work well with color scheme of your website
  • choose photos appropriate for your topic
  • select photos that share appropriate features


a road


Here are 6 color schemes you should know before you start choosing the right colored pictures for your web:

  • monochromatic color scheme
  • analogous color scheme
  • complementary color scheme
  • triadic color scheme
  • split-complementary color scheme
  • tetradic color scheme


3. Choose colors that give a positive response

We’re going to talk a bit more about colors. Georgia Tech’s study focused on 1 million images on Pinterest for color trends between the highest and lowest shared images. They found out:

  • red, purple and pink help to promote sharing
  • green, black, blue and yellow slow down people from sharing



For the best eye-catching experience, you should take to a consideration contrast in general. Here are 7 kinds of contrast you have to know:

  • pure contrast
  • light-dark contrast
  • cold-warm contrast
  • complementary contrast
  • simultaneous contrast
  • contrast of quality
  • contrast of quantity


4. Keep things up-to date

Just a small reminder. Your pictures must be relevant in every possible way. Don’t forget to check technology shown in your photos, clothes, hairstyles or even furniture!


5. Quality

Make sure that pictures you chose are high-quality material. The pictures with high resolutions and most pixels work the best. In terms of size, think about how your website will look on both – desktop and mobile devices.




6. Customize your chosen image

Always consider customizing the images with simple overlays keep brand identity with stock photos. By doing so will let you create a memorable feeling the customers will quickly recognize once they meet it on Google images, for instance.


7. Make the image do the talking

Surprise your website visitors with wonderful picture which will tell more than thousand words. Instead of loading the site with tons of text, choose an image that tells it on first sight.


a picture taken with a phone


8. Engage your product with animals

We are getting to the cutest part of this article – animals. Animals are something what makes us happy, they are our friends and – to be honest – anything will help you to engage with your audience more than a happy smiling dog or cat.


a happy dog


You can get the same effect by choosing the picture with people. But once again, you have to be really careful what picture are you picking. Try to choose REAL people. Diversity, different ethnicity or authenticity can rapidly help you engage with your target audience.


9. Optimize for SEO

Doesn’t matter if you want to choose pictures for your blog, online shop or just a regular website, you always have to optimize each and every image you upload.

It must have happened to you that you downloaded image as “Picture_1.jpg” or “Screenshot 03-04-2020” It’s a big no when it comes to images on your website.

Easily, name your file according to what best describes it, such as: “computer.jpg” or “silver-computer.jpg” I know you get it.

Once you have done this, don’t forget the Alt text. It is a short, typically 100-character description of what the image is showing. While the text won’t be visible for visitors, it gives Search Engine the general idea of what is the image about.