Are you regularly producing creative and unique blog posts only to find out people are not paying attention? If yes, you’re not alone. What most businesses struggle with is creating content that drives leads and sales.
I’m here to tell you that the difference between a successful blog and an unsuccessful one is the content. Here are eight steps for how to create great blog content that will produce outstanding results. Let’s dive in!
Don’t underestimate the power of a great featured photo
The featured photo is one of the first things your visitors will see when they land on your blog. A well-designed featured photo can entice your readers to click on the blog and read it. If you have a designer on your team, I’d suggest letting them design unique featured photos for every blog you’ll publish on your website.
Simply decide on a style and keep it consistent. After all, the featured photos will be a window to your site’s branding and tone. Having too many different styles and designs will just look unprofessional and messy.
Keep in mind that working with a designer is the more expensive option. The alternative is to use third-party images.
Support your copy with relevant branded photos
You have to understand how people will read your content. In most cases, what readers will do is they will scan the text, looking for something that stands out, like a word, bullet points, or images. That’s why, in addition to a featured photo, another idea is to take an extra step and enrich your content with relevant branded photos.
Of course, you can always go with third-party images, but branded photos are the most attractive solution if you have a designer on your team. The great thing about having a designer work with you is that they can convert any part of your blog into a visual element. For example, they can design charts, images, infographics, and quotes.
Write catchy titles that attract attention
A blog needs to attract two parties: humans and search engines. To do so, you must craft catchy headings that will spark curiosity. After all, a blog title is what will appear on your website, on social media platforms, and in search results. In a way, a title is your best shot at selling your blog post to your readers.
Let’s take a look at two examples:
Example #1: You Should Start Eating More Healthily Today
Example #2: These 5 Reasons Why You Should Eat Healthily Will Shock You
In your view, which one is the better title? You’re right. It’s #2. Why? Because it’s intriguing, it contains power words such as “healthily” and “shock,” and it includes a specific number.
Here are a few more tips for how to write attention-grabbing titles:
- Be short and on point.
- Make the title into a question.
- Be controversial.
- Include your keyword in the title.
- Include a benefit.
- Use emotional triggers.
Tip: Your blog post title shouldn’t exceed 60 characters. If you keep your titles under 60 characters, research suggests that you can expect about 90% of your titles to display properly.
Make your posts “skimmable”
Did you know that 43% of people admitted to skimming blog posts? That’s almost half of online readers. And it’s only understandable why skimming has become a habit. In March 2019, over 4.4 million blog posts were published every day.
With so much content available online, people skim through the content in order to check whether the post contains what they’re looking for.
That’s a fact, and it’s up to you to tailor your blog posts to readers’ preferences. You can do so by:
- Breaking up large sections
- Using bullet points
- Adding a table of contents
- Using different headings
- Highlighting key phrases
Interlinking is your best friend
Internal links connect your content and inform Google of the structure of your website. It’s a great strategy for establishing a hierarchy on your site, giving your most important pages more link value than your less valuable pages.
So, the next time you write a new piece of content, make sure you include a few internal links to your older articles. Add the main subscribe form on your blog homepage.
Offer an incentive for subscribing
To boost your subscribers’ list, you must entice them to leave their personal information like an email or phone number. One way of doing so is by offering an incentive for subscribing.
What many companies do is they offer an ebook, guide, templates, white papers, and the likes on a topic that’s relevant to their target audience.
To sum up
Today there are 1.72 billion websites. WordPress users produce about 70 million new posts each month. To make it worse, the average human has an attention span of eight seconds. Only 20 years ago, the average attention span was 12 seconds.
With billions of blogs out there and the short attention span of humans, taking the time to optimize your blog content is the smartest step you can take if you wish to grow your subscribers. Follow the eight steps I’ve outlined above, and I guarantee that you’ll see a surge of new people visiting your blog and even converting to paying customers.