In today’s world visuals are more important than ever. They define your product, marketing, and brand recognition. One important place to use visual materials is in your blog posts.
Using images, videos and infographics will give better SEO exposure and attract customers. Having a high-quality blog on your website is extremely valuable, as it helps keep customers interested, informed, and most importantly, it increases website traffic.
Why is it important for a blog to have visuals and why they should be authentic?
The answer is simple – the human eye loves visuals. 80% of humans remember what they see, and 40% will respond better to visuals than text. But as much as it’s important to have them, it’s important to choose the right ones.
The visuals should support the text in the article, not overtake it. By using visuals the article will appear longer. It will be much easier to read, and it will help the reader to stay focused. But what does “authentical” refer to and why the images should be authentic?
It refers to images that are more vibrant, alive, and close to the reader’s real life. By using images of people having a “perfect” life it will just seem cliché. Unfortunately, this is a trap most marketers fall into with the “out used” stock images.
This can leave a negative impression on the viewer. Imagine scrolling through different articles and seeing the same-looking images on repeat, it will definitely not convey the right message.
How to know which visuals to choose?
As a marketer, you need to show real emotions and feelings, to create a connection with the reader. This will humanize your brand and help you stand out from the crowd. Let’s focus on images as they are the commonly used visuals on blogs. Depending on how long your article is, it perfectly fine to have between 3 and 7 images.
The easiest way to find these images, to save both money and time, is using stock image platforms. Now, there is nothing wrong with this, if you still pay attention to choosing the most authentic images among millions of them.
Marketing Experiments have performed a study to test how people react to staged stock images in comparison to stock images of real people. The main question in the research was which picture will gain more sign-ups in a campaign. Which do you think won?
Well, it shouldn’t be a surprise at this point that 35% more people were willing to sign up for the campaign after seeing the authentic stock image.
Quality is always better than quantity. If you are asking yourself “But where can I find those authentic images?”, just take a search in JumpStory and you will get countless amazing results.
How to connect visuals with your website and align them with your company’s identity?
When you understand the technical side and how to edit your blog, the next step is connecting the images with your content and website. The first step is to ensure that the image you choose delivers the right emotional message.
If the emotion of the text and the picture is not aligned, the readers will be left confused and will not fully understand your point. This would interrupt the customer’s journey and damage your professional image.
After understanding what emotion, you want to convey to the readers, the right colors must be chosen for the visuals. Every color represents a different emotion and provides different results. Understanding and practicing this is crucial to achieving success in this field.
The visuals must be in a certain color scheme and in a style that goes matches the whole webpage. If too many colors/styles are mixed it will be overwhelming and confusing for the reader. Instead, show that you are professional and put the effort into aligning your content.
How do visuals optimize your blog?
As mentioned, it is much easier for people to remember what they see, than read. Therefore, it is important to use relevant, topic-related visuals to enhance the user experience. Visuals on your blog will contribute to the boost of your SEO. Simply said, Google values when a page has quality images and videos. This can help your website getting higher in the search tab.
Optimization is done through the following steps:
- Resize the images– if the images used are in a big format it will result in a slow loading time of the page. What can be done instead is to compress them. This way their quality is kept and more visuals can be used without overloading your page.
- Re-naming the visuals and adding captions– this step is important because it will help Google recognize the type of your content. Name the files accordingly to what they show. By adding captions to your images, you will include relevant keywords to your page.
- Choose the right format – .JPG for larger images and .PNG for background transparency
- Check if the image size is suitable for mobile versions of the blog – if the images are not scaled properly for mobile devices it will result in losing traffic and a low conversion rate
- Add Alt text – the text will appear while the image is loading and it’s a good place to put keywords relevant to the image. This helps Google recognize what is on it and it will help your webpage to be among the first results when somebody is searching for the specific keyword.
After going through all the important points, the outcome of the article is simple. We, as marketers, need to say ‘’NO’’ to boring stock images, and ‘’YES’’ to the ones that show life as it is, real and emotional. Invest time in the content you make as that is the reflection of your brand and identity.