If you are serious about growing your business in 2020 you need to jump on board the hottest visual marketing trends for the coming year, the kinds of marketing trends that can catapult you past your competition – getting more business, more influence, and more online celebrity than your competitors – faster than anything else.
Visual marketing is a huge piece of the success puzzle online these days.
High-speed internet is ubiquitous, mobile devices are capable of handling so much more than even just a handful of years ago (with bigger screens, better hardware, and more stable connections), and the world just communicates visually more now than maybe ever before.
Savvy marketers will want to cash in on the visual marketing trends we highlight below during 2020 and beyond for sure!
Video and Live Stream Marketing
According to marketing industry reports, 68% of consumers are most interested in learning about new products and services through short videos.
Anytime nearly 7/10 potential customers are telling you that they want marketing delivered in a very specific way you’d have to be at least a little bit crazy to ignore that.
Video and live stream marketing components these days are proving to be more effective than text-based articles, than infographics, than white papers, and even traditional email and social media posts. You’ll obviously still want to weave those kinds of marketing pieces into your campaigns but it’s definitely time to step up your game when it comes to video marketing.
User Generated Content
In a business landscape as competitive as the one we all live in right now you need to be pumping out marketing content left and right.
Unfortunately, there’s only so much time in the day – and so much money in a budget – for you to work with and that’s going to limit your output somewhat.
Thankfully though, by leveraging User Generated Content (UGC) – especially on social media – you’re able to immediately increase your marketing efforts without having to spend any time, energy, or money along the way.
Build up a social media following that does its fair share of marketing and advertising for you (without ever feeling like marketing and advertising to potential prospects) and you’ll be able to kick your sales into high gear.
Augmented Reality (AR) and Virtual Reality (VR) marketing is really starting to take off of late, with social media platforms like Snapchat really leaning into everything that these emerging technologies have to offer in this department.
You’ll want to make sure that you are climbing on board both the AR and VR marketing train ASAP, investing in the kinds of resources and workflows necessary to rollout these types of campaigns throughout 2020 (and beyond) as this technology really starts to become popular.
Huge brands are already cashing in on AR solutions and major corporations – including Facebook (one of the biggest, if not THE biggest, advertisers on the planet) – are pouring money into virtual reality by the buckets full.
This is a trend that’s only starting to get some altitude and some action but it’s one that could reshape the face of visual marketing from here on out sooner than many expected. You don’t want to miss out.
Micro Influencer Marketing
Influencer marketing has started to reach its zenith, with major influencers working with gigantic brands and corporations to put together the kinds of advertising and marketing campaigns that used to be rolled out by traditional ad companies.
Not every business (particularly small and midsize organizations) have the budget to throw mountains of money at these big-name influencers. But that doesn’t mean that you can’t cash in on the cachet and credibility that micro influencers bring to the table.
Find the smaller names in your niche that resonate with your perfect prospects and you’ll be able to laser target your campaigns in a way that big time and big-name influencers can’t.
You’ll get better deals on your marketing efforts, you’ll get a better ROI along the way, and you be surprised at the sky-high engagement rates that micro influencers can bring to the table that big-name influencers haven’t been getting for at least a year or so now.
The last of the visual marketing trends in 2020 you’ll want to jump on board is the move towards more interactive email marketing efforts.
Email remains the “king of the ring” when it comes to online advertising, with an ROI (on average) sitting at right around 3200%. That’s nothing to sneeze at!
Savvy and strategic marketers are learning how to make their emails more appealing, more visual, and more engaging and you’ll want to do the same.
Getting email opens is more challenging today than ever before, though, because of the flood of email marketing out there. That’s why you want to create more interactive emails that push prospects deeper into your sales funnel – or make the sales process unfold right there in the email (as much of it as possible) – to capture those customers when they are most interested.