Factors to Consider Before Using Photos in Your Web Design

September 8, 2022

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  We've curated the best   images for you.

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There are several factors that you need to consider when designing a website to make it have a positive impact on your audience. You need to make your web design interesting to users so you can easily entice them to stay longer on your website and learn more about your business.

There are many ways that you can achieve this. Some designers focus on their website’s layout, while others use AI to help with their web design.

One thing you can do is focus on the photos you use on your website. This strategy is effective because people are visual creatures and will appreciate seeing quality photos that help support the written content on your website.

girl smiling

As you might know, there are a lot of images that you can use online. Some are even available for free. However, you can’t just choose any photo you find online and add it to your website. You need to consider a few factors first to ensure that you’re choosing the right photos to make a great web design.

Relevance to Content

The first factor you need to consider is whether or not the photo is relevant to the content on your website. The photos you use should support the written content on your website and help illustrate your point.

For example, if you have a website about pet care, then you would want to use photos of pets on your website. However, if you’re using photos that have nothing to do with pet care, then it’ll be confusing for users and make your website look unprofessional.

You should remember that the images you place on your website are there to add value to your page. Aside from making your web design more appealing, the photos you use should give your target audience a visual representation of what they can expect from a webpage.

catalog open in a laptop


The second factor you need to consider is whether or not the photo is original. It’s important to use original photos on your website because it helps you stand out from the competition.

If you use the same photos that everyone else is using, then it’ll be harder for users to remember your website. For them, it will just be another generic website that might not offer a unique solution to their pain points. On the other hand, if you use unique and original photos, then it’ll help your website stand out and leave a lasting impression on users.

To start, you can hire a photographer who can take a picture of your business and staff members or shoot the photos yourselves. Then, you can use the images you get and add them to your website to capture your business’s authenticity.

father son sitting on a stair

File Size

The file size of a photo can affect the loading speed of your website. If all the photos on your website take a long time to load, users will likely leave your website.

To improve users’ experience when browsing a webpage, you need to make sure that the photos you use have a small file size. You can do this by compressing the photos before you add them to your website.

There are a lot of photo compression tools available online that you can use for free. You can then add it to your website without worrying about it affecting the loading speed of your page.

files stacked up in a drawer


The resolution of a photo is also important when adding photos to your web design. The resolution is the number of pixels in an image, and it affects the quality of the photo.

If you use a low-resolution photo, then it’ll look blurry and might not be clear on all devices. On the other hand, if you use a high-resolution photo, then it’ll have a clear and sharp image.

It’s important to use high-resolution photos on your website because it looks more professional. Users will also be able to see the details of the photo better, which can help add value to your web design.

Rights and Licensing

Finally, you need to make sure that you have the right to use the photo before adding it to your website. There are a lot of photos available online, and you might be tempted to just use any photo you find. However, you need to make sure that you have the proper rights to use the photo to avoid any legal issues.

There are a lot of free stock photos available online that you can use for your website. However, you need to check the licensing of the photo to make sure that you’re allowed to use it on your website. Some photos might require you to give credit to the photographer, while others might not allow you to modify the photo.


Enhance Your Web Design With Photos

Photos are a great way to add value to your web design. However, before using any photo, you need to consider its relevance, originality, file size, resolution, and rights and licensing.

By taking the time to consider these factors, you can be sure that you’re using the best photos for your web design and avoiding any legal issues.

About the author

Bernard San Juan III is the Managing Partner of Truelogic who comes from a successful career in online companies, where he played a critical role in building & managing workforce groups. He has redesigned the organization’s IT infrastructure to improve order processing and logistics. His skills include managing performance, managing costs and training. He also manages overall sales, customer satisfaction, graphic design, copywriting, and training with first line supervisors.

Bernard San Juan

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