Elevate Your Website with Strategic Image Selection

April 22, 2024

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Why use JumpStory?

- Save time:
  We've curated the best   images for you.

- Save money:

  Unlimited use from $23   per month.

Nowadays, visual website content is very much the norm for businesses trying to elevate their presence through marketing. High-quality, authentic and engaging visuals play a pivotal role in capturing the attention of your audience while serving as a subtle reminder of the benefits that your brand offers them.

Whether you’re an independent marketer, business owner, or freelance content creator, the careful selection and incorporation of images can elevate your aesthetic, relatability and communication. Your website is the perfect central place to provide all the necessary information about your brand, products, services, and their benefits, and imagery is integral to accomplishing all of those goals simultaneously.

It’s often said that visuals are what most people remember when browsing a site, more so than the text that surrounds them. It’s also widely assumed that modern consumers in the digital space – particularly at the awareness stage of the marketing funnel – have a microscopic attention span.

To instantly grab and hold your audience’s attention, therefore, your chosen imagery needs to be in equal parts, engaging and memorable. By striking the perfect balance between original photos, authentic stock images, and AI-generated visuals, you can elevate your online presence and deliver a website experience that resonates with your target customers and achieves your desired goals.

The Power of Authentic Photography

The art of photography is a widely appreciated specialism, particularly amongst creative marketers. Candid, razor-sharp, original photos have an ability to showcase subjects in action, whether that’s product images being snapped in a studio, landscapes or architecture to emphasise the size and scale of locations, or animals in the wild.

Authentic visuals can foster genuine connections with your audience and help to build your overall brand and visual identity. In fact, more than 50% of marketers said that visual content adds value to their marketing strategy with fairly balanced margins of use between original images, stock images and AI generated ones. As the saying goes, a picture is worth a thousand words, so be methodical when deciding what visuals to display across your site.

Think about the following outcomes when using visuals to enhance their authenticity:

  1. Brand authenticity: Realistic photographs can capture the essence of your brand in a candid shot, conveying your values, personality, and unique selling proposition in a way that resonates deeply with your target audience.
  2. Unique storytelling: Authentic photography allows you to craft compelling visual narratives that bring your brand’s story to life, telling a captivating story to your audience and leaving a lasting impression.
  3. A closer look at products: High-quality original, stock and AI images will all showcase the intricate and finer features of products with the right shot selection and context. You can then highlight useful details or the USPs of your products, making them more appealing and valuable to potential customers.

Using a blend of relatable and authentic original photos, stock images and AI-generated visuals offer a range of benefits to your business, and to personalise a brand. With JumpStory’s smart AI tool EVERYDAY, you can still accomplish more of your marketing goals and then some.

Versatile Stock Image Use

The UK stock image market is estimated to increase by $115.79 million by 2027, growing at a CAGR of 4.34% between 2022 and then. Therefore, it’s fair to say this still carries immense weight in the marketing world.

JumpStory’s extensive library of authentic stock images offers a cost-effective solution to fill those marketing gaps and enhance your website’s visual appeal. This isn’t your run-of-the-mill stock library; the collection of high-quality visuals can complement your original photography, providing a diverse range of options to meet your specific needs.

Stock images often get lauded for being unrelatable, cheesy, and impersonal. However, with JumpStory you are gifted with relatable and impactful images that give context and deeper meanings to the stories you tell via your website. Consider the following advantages of incorporating stock images into your website portfolio:

  • Cost-effectiveness: Stock images come at a fraction of the cost of hiring a professional photographer, making them an affordable option for business owners with limited budgets. With JumpStory you even get a 7-day free trial to test the platform out.

  • Vast selection: With millions of images available, you are bound to find visuals that align with your brand’s identity, messaging, and tone of voice, ensuring a cohesive and visually appealing website.
  • Time-saving: Investing time and resources into staging and capturing your own photographs can be long, whereas you can instead access a vast library of ready-to-use visuals quickly, streamlining your content creation tasks and saving you valuable hours.

  • Variety: Stock images can be used for a wide range of purposes across multiple marketing channels. These include website backgrounds, blog images, social media content, and brochure materials, providing a consistent visual identity.

Unlocking the Potential of AI-Generated Visuals

In addition to original photography and stock images, JumpStory’s AI image generation tool – EVERYDAY – offers an easy and innovative opportunity to create visually stunning and tailored visuals for your website.

By leveraging the power of accessible AI, you can generate custom images that perfectly fit your desired brand messaging, identity, and style. While it can be easy to view AI tools as techy and complicated, EVERYDAY is anything but.

Just describe your visual needs and watch the magic happen. But that’s not all the benefits your brand can see when using AI image generators alongside original and stock images:

  • Unique and customisable: With AI-generated visuals, you can create one-of-a-kind images – such as illustrations, icons, 3D images and more – tailored to your specific needs.

  • Cost-efficient: Compared to hiring a professional designer or photographer, AI-generated visuals offer a healthily priced solution for creating custom visuals, making them accessible to businesses of all sizes.
  • Scalable: The AI generation process is both efficient and scalable, allowing you to quickly generate multiple variations of visuals to suit different contexts and for specific marketing channels.

  • Limitless and authentic: Not only do you get full autonomy to create with EVERYDAY, but you also get access to visuals that are legal.

Striking the Perfect Balance

While each of these visual content creation and ideation resources provides marketers with unique advantages, it often begs the question of which one they opt for going forward. The truth is there is no right or wrong choice; the real power lies in blending them strategically and methodically to create a website that’s cohesive and visually appealing.

Consider original photography and images for showcasing genuine products, team members, and unique aspects of your brand such as your workplace. While there is a time and cost factor associated with this, authentic connections, trust and relatability are invaluable.

That said, you can incorporate stock images from the JumpStory library to fill any visual gaps and complement your original photographs to make your website more aesthetically pleasing. The image library depth will mean that white space is a thing of the past, and the cost-effectiveness means this comes at a fraction of hiring a professional to do the same.

On top of this, you can utilise the EVERYDAY AI tool to create tailored visuals that perfectly align with your existing brand aesthetic and messaging to make it even more memorable. If certain stock or original images can’t quite convey what you’re looking for, an AI tool as sophisticated and easy to use as this can bridge that gap.


In Conclusion

By taking this strategic approach to image creation and selection, you can create a website that engages your audience seamlessly and drives your desired marketing outcomes, whether that’s increasing brand awareness, boosting conversions, or generating leads and revenue streams.

Elevating your website’s visual appeal and online presence is as vital a marketing objective as generating engagement, traffic, and conversions, and staying one step ahead of the competition. Collectively, carefully-selected original photos, stock images, and AI visuals can combine to create a visually captivating website that accomplishes and exceeds those targets.

About the author

Dakota Murphey is an established freelance writer specialising in Digital Trends in Business, Marketing, PR, Branding, Cybersecurity, Social Media Channels and Company Growth.

Her key aim is to support niche businesses and enterprising individuals to increase their visibility and promote their products and USPs.

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