High-quality photography equipment is more accessible than ever before. As such, small eCommerce brands can capture great marketing collateral in-house, including incredible product photos. All it takes is a bit of planning, some basic photography knowledge, and patience.
Here are 6 tips for taking better eCommerce marketing pictures to attract more customers and increase your conversion rate.
1. Prioritize Stability and Lighting
The two core elements of great photos are stability and lighting. Rather than holding your camera, use a tripod to ensure maximum stability when taking an image. This strategy applies whether you’re snapping a casual social media image on your iPhone for Instagram or working the DSLR during a product photoshoot.
Lighting is also crucial for getting crisp, clear images. While natural, diffused light is best, that’s not always an option for product photos. Consider investing in a basic lightbox set up to ensure bright, consistent lighting when taking photos of products.
2. Learn Basic Edits
While taking great photos is a must, it’s natural to do some light editing before publishing images online. Take the time to learn basic photo editing skills to make your photos pop. Take a course to understand color balance, invest in some branded presets, and read how you can remove bright sun glare from photos when shooting on location.
All the editing in the world won’t correct a low-quality image, but it can give your products an extra pop to make them more appealing to online shoppers.
3. Know the Platform
There’s a big difference between the photos you see on a product page and the photos you see on social media. Product photos for your eCommerce site are meant to showcase the features and details of the product. Photos on social media are intended to create an emotional connection, so people can envision themselves using (or wearing) your offering.
Take some time to understand the nuances of each platform and cater your images based on where they’ll be used. It’s also essential to format your images accordingly, as each platform has unique takes on SEO, sizing, and more.
4. Use Stock Imagery When Appropriate
While it’s important to showcase your product as accurately as possible, stock photos can help create consistent branding and act as an eye-catching background. For example, you can use a stock photo of leaves to showcase your product rather than waiting for the ideal fall conditions to schedule a shoot.
To create a realistic image with a stock background, use a tool like JumpStory’s background removal feature to seamlessly combine your product image with the stock image.
5. Know When to Use Models and Context
There are two core types of product photos: those with a white background and the product as the sole focus, and those with the product being used. For example, online clothing retailers will often show a dress on a white background with an alternate photo of the piece on a model. In marketing images and ads, that same dress and model will often feature background and more artistic poses.
In essence, taking product photos is about knowing when to be artistic and when to be utilitarian. Photos with context work well as hero images on a website, in email campaigns, and SEO-boosting blog posts. The stark white background in which the product has no context is better for the product listing.
6. Work the Angles
Finally, take the time to capture products and pieces from a variety of angles. Having a forward-facing, eye-level image is a must, but it can also benefit from a top-down angle, high angle, and low angle image. For clothing, it’s also helpful to have back angles, side angles, and close-ups of notable features.
As you go through the images and determine what you can use for marketing purposes, you may decide to leave some angles out. However, it’s better to bulk shoot multiple images from varying angles than to limit yourself later on. You never know when one of these images can be used for a fresh, last-minute campaign.
With these simple tips, you can take better marketing photos for your eCommerce website and marketing campaigns. With time, practice, and patience, taking great product photos will be a breeze.
About the author
I am Rebecca Alston and I am a 30 something mother, full-time wife, and a foodie! I enjoy writing, decorating, making cookies, playing with my girls, decorating the house, and traveling green! Mamas Like Me, my personal blog, is made with love.