Instagram is the 4th most popular social media platform globally, with 1.386 billion active users.
At the same time, there are 95 million photos and videos shared on Instagram per day. So the question for brands and digital marketers is – how do you catch your audience’s attention among millions of other posts, especially when the attention span of an average person is 8 seconds?
Tips For Creating Impactful Content On Instagram
To help you answer that question, we’ve put together a list of helpful tips and tricks to help your content stand out on Instagram.
The first step to creating great content is understanding your audience. You can’t create a content plan if you don’t know who you’re making it for. That might not be an easy task, but we promise you, it’s so worth it!
And when we say research your customer, we really mean it. Dive deep into the target demographic. Understand their wants, needs, what they expect from your content, and how they like products pitched to them. Surveys are a great way to get this information from your consumers.
Take time to analyze your competitor’s content and performance and see what you can learn from them. Of course, always be ready to change and adapt to your audience’s needs because they will ultimately be your consumers. But we get it; as a business owner with a packed schedule, you might not have the time or the right skills required to do in-depth market research.
Nowadays, you can hire a virtual social media assistant who can help you with market research and content planning while you concentrate on operations and growing your business.
Understanding the platform you’re creating content for is just as important as knowing your audience. Instagram is primarily a visual platform. The same kind of content that works on Facebook, or Twitter, might not work on Instagram. Because Instagram focuses mainly on images and video-based content, you should ensure that the content you put out for your audience is of the best quality.
Gone are the days when you had to hire a whole video production and editing team to shoot content for your brand. There are so many websites that offer high-quality stock images and videos at a fraction of the cost of a production company. With a platform like Jump Story, you can access thousands of stock images. They have a quick search option to find exactly what you need.
Analyze Your Existing Content
It’s always good to experiment with different formats and types of content. It keeps your feed interesting. But if you’re just blindly posting content and hoping for the best, you’re not going to get very far with it.
A good practice to follow is to analyze the performance of your content. See what posts resonate with your audience and what content they are engaging with the most. There are multiple digital tools available online to help you track metrics easily. A qualified virtual assistant can create reports of your content performance to know your best-performing content.
As we mentioned in the first point, this information will help you create the kind of content your audience wants to see. But, of course, this doesn’t mean that you should only make the same kind of content. You can still have fun with your content and create a strategy that will help you generate better reach, eventually turning into leads.
One of the biggest mistakes you might be making on Instagram is shying away from ephemeral content, such as stories. Now you might be thinking, why should I invest my time and energy into creating content that lasts only 24 hours? That is where you’re wrong.
Instagram’s algorithm makes things unpredictable, with only popular posts showing up on people’s feeds. As a result, there’s a higher chance of people looking at your stories than your posts.
Also, temporary content doesn’t have to be a bad thing. It is an excellent opportunity to show your audience how fun you can be as a brand. This is where you can experiment the most because whether the content is good or bad, it will be gone in 24 hours. Some great ways to use stories are introducing your team, talking about your business, and showing some behind the scene snippets of work.
Many businesses see collaborating with other pages to create content as a threat to their brand. But if you choose the right pages and accounts to collaborate with, it can only benefit you.
For example, many people think collaboration should be with pages similar to yours, but this is the wrong way of looking at it. By collaborating with pages that are similar to yours, you will only reach a similar type of audience to yours. To get a wider audience, collaborate with pages and niches outside your comfort zone. One thing to keep in mind is that you should preferably collaborate with pages that complement your business.
For example, if you are a food business, you can collaborate with chefs or kitchen equipment brands. Another great way to collaborate on Instagram is with influencers. Your product is the one asset you have in abundance, and you should utilize it as a part of your marketing strategy. Additionally, seeing real people test your product will help positively influence your audience’s mind to make a purchase.
Use Content To Your Advantage
Using content correctly is an excellent opportunity to communicate your brand message and values to your audience and increase your client base organically. With the right content strategy and these tips, you can use content to elevate your brand to new heights. We hope you enjoyed this article, and that it helps you find new ways to create content for your business.
About the author
Swapna is a content writer for Wishup based out of Chennai, India, with a background in Media and Mass Communication.