Marketing in a traditional sense has always been done by putting an ad either in the newspaper, the radio, and the television. Being in the digital age, efforts done by marketing to get the message across are not that different. It has just become a little higher-tech, which continues to help drive sales if you create a productive website.
The Product and the Marketing
Businesses that want to sell something in the market need two things:
The first is to sell the product which later will be distributed. The second is marketing which is the vehicle that carries that message across to the consumer so that people are aware of its existence then it is purchased.
One of the fastest ways of doing marketing today is building a website. But it’s not only to just have a website but it’s important to have a productive website. The website that sells. These are some of the things that will help you to have a productive website:
- The product that you are offering must fill a need that the customers want right now. It should provide a solution of some kind that will improve the quality of life either at home or at work.
- The next is to do if you want to create a productive website is to do the proper research. If the business is done with a group of people or a single proprietorship, it is best to brainstorm for the best domain name for the business. It should be catchy and will easily be remembered by people.
Given that there are probably other people who have been in the business longer and that it is possible that the domain name has already been taken, it is best to think of several names in case it can no longer be used.
The Importance of Targeting
But the only sure-fire way to draw productive traffic to your website is through targeted marketing. The important word to notice here is “productive.” So, target your marketing to the people who really want to buy what you have to offer by investing your time in constructing the keywords for your site.
There are sites on the web that have search engines to look for a specific subject and using popular keywords for one’s website will easily help people find it.
These sites also allow one to make a site map which can be downloaded in minutes for a small fee. Most important to targeted marketing are the keywords found in your title and the metatags in the website’s code because this is what your customers will see first.
Another productive thing you can do is to enroll in pay-per-click search engines. Obviously, google.com is one of these, but most of the most popular keywords are already taken. If you can think of some original phrases that people use to search for your products or services, you can post your ad next to the text that comes up when people search for that phrase. Every time someone clicks on your ad to go to your site, you pay google.com a nominal fee.
Do you have a Quality Product?
If you want to create a productive website, you need to have a good quality product to offer. A product of good quality should be sold at a decent price. Sometimes, the product one makes is already available in the market. To be competitive, one must figure out a way to convince people as to why this product is better than the other leading brands available.
What features does it have that the competitor doesn’t? What makes it unique which is not only about the product on hand but the service that this can give as well? So, when you create a productive website, you should structure it in a strategic way that tells your customers that you are different.
Another thing you must do which is productive is to write articles to free ezine sites. By doing this you will be offering your experience and be accessible in the text. Then at the bottom of the article, you get a link to your website advertising your services. Every time someone publishes your article in their ezine, newsletter, or article directory they must use your web address at the bottom.
This helps you to have more website visitors. When these visitors or leads come to your website, a customer support staff, or system should be ready to cater for them. Quickly engage with your visitors as soon as they land on your website. There are so many ways to get leads for your website.
Invest in your Website
Just like having a normal business, one must acquire the right equipment and machines for the job. If you create a productive website, it means it should be a great tool that will help you archive your business goals. It takes money to make more money so one should be willing to invest in the construction of their website.
Invest in your website with things like Google Ads which will help you get noticed quickly. Most people think that once they publish their website, they can take a rest. There is more work that needs to be done once you publish your website. Do all you can so that when you create a productive website, it can rank on google. Work with your Web Designer or a copywriter to make sure that your site bears fruit.
Any business big or small must have the right resources available to get the message across to the people and building a website is one of the ways to reach more people or a larger audience. One can do it alone if that person knows how to do it or get professional help or simply start from the basics and learn it from the ground up and watch your business become productive.
About the author
Prince Chemhuru is a Marketing Specialist; He is also full stack developer who studies Applied Technology. He has experience in Building websites for different companies. Currently he is the Marketing Specialist for xSELLerate Consultants. He enjoys helping companies in generating revenue with marketing strategies that details the use of Technology