Nobody said it was easy. But neither is it impossible. With a little organization and perseverance, you can do it. Follow these basic steps to start your digital project from scratch and you will see that in less than you think you have an online business in your hands that… works!
Elaborate the strategy
Manage your expectations. Analyze very well aspects such as your pricing policy, shipping costs, taxes, etc., to know exactly how much you can earn on each sale. Furthermore, in addition to all this you have to compute the cost of customer acquisition and estimate a real conversion percentage. Forget anything that is higher than 0.8% to start.
Investing in networks, in a good SEO audit or in Ads costs time and money, so you have to know them by heart to make an accurate estimate of what you can earn with your online business.
On the other hand, analyze how much money you have to invest in the project (based on the fact that you already know how to create the web or build your community in social networks, otherwise you will have to pay for those services) until it begins to bring money back. It can take several months for that to happen, and you must take it into account.
In case you already have an offline presence that you want to promote online, make sure to connect them well. Remember that the user must identify you in the digital environment in the same way as in the physical one, so there must be coherence between both channels.
So now you know, the same voice and the same visual identity, in other words, the same communication plan to quickly make the potential client understand that it is the same brand.
Online business objectives
Establish short and long-term objectives and divide them into main ones (such as sales, for example) and secondary ones (expanding your community in social networks, keeping the cookies’ profit or acquire user emails, etc.).
These objectives must be SMART, which stands for specifics, measurable, achievable, relevant and limited in time. When you have them, which is already a big step, define the KPIs with which you are going to measure whether those objectives have been achieved … or you have to change the direction.
Define the target audience
Now is the time to narrow down. The more you adjust and define your audience, the better targeted your actions will be. And take advantage! You can know much more about your audience than in offline channels. Make segments according to the city where they live, their interests, their leisure, (…)
Specify the channels to manage
Ok, you already have the strategy more or less organized. But you still have to set a fundamental part: determine which online channels you are going to work in (based on the audience you have previously determined) and how you are going to do it. So, take notes.
You don’t pay, but getting results takes effort and time. However, the benefits having a strong SEO are innumerable. Betting on him is betting on the project in the medium and long term.
Web / content
Hand in hand with SEO and with the help of a good web designer, you can reach great heights with your page. Incorporate a blog to promote content marketing with which you can also nurture your social networks.
Define which ones your audience uses and jump at them head first. But with meaning. Carry out a networking strategy that fits perfectly with your company’s overall communication plan. And, of course, always analyze your main KPIs.
Mail is not dead and is far from doing so. Acquiring the e-mail addresses of your audience is essential to later be able to impact them with a decent e-mail marketing strategy, as well as to send them offers and promotions.
Consider using many other channels that benefit your business, such as Ads (you pay, yes, but, if you do it well, you are more likely to see a quick return) or podcast (it has more advantages for your business than a priori you could imagine).
Well. You already know the first steps that you must take to create your digital business and, most importantly, make it work. You only have the hardest thing left: start it. Spend time and take care of it and you will see that it grows strong and healthy, as if it were your little pet.