In the past recent years, content marketing has transformed from just a mere exciting marketing concept to a proven & massively effective marketing technique.
According to DemandMetric, content marketing costs 62% less on average compared to other traditional marketing strategies. It also generates 3x times more leads.
Content Marketing Institute also discovered that businesses that have adopted content marketing witnessed nearly 6x times higher conversion rates compared to companies that did not adopt content marketing.
The point is, content marketing is a tried-and-tested marketing approach. Every business should implement it in order to survive and stay ahead of the competition in the market.
What is Content Marketing Strategy?
Content marketing is basically a type of marketing technique that has proven to attract, engage, and retain customers by creating and publishing relevant articles, podcasts, videos, and other forms of content.
Content marketing helps to establish a strong authority, expand brand presence, and keep your business on top of your target customers’ minds.
Consistent use of content marketing strategy not only helps to establish relationships with your existing as well as prospective customers. It also nurtures them. With that being said, let’s check out the top 5 reasons why you need to devise a solid content market strategy for your business in 2022.
1. Establish a Strong Identity For Your Brand/Business
Effective branding has never been more critical than it is today.
With the majority of markets being highly saturated already, it is absolutely necessary to stand out from the competition if you want to survive in the market.
A sound content marketing strategy can help to steer the ship and make sure your business is going in the right direction.
With content marketing, you can choose the tone, style, and overall approach to shine your personality and establish a strong brand identity among your target audience.
2. Attractive Return On Investment
Content marketing is probably the most effective marketing technique of all time.
Not only does it cost 62% less than the traditional marketing techniques & generates 3x times more leads. It also helps small companies compete with large-scale companies by leveling the playing field.
With higher productivity and less wasted efforts, content marketing ultimately delivers a higher ROI. Meaning more leads & an increased conversion rate while spending way less money and time.
3. Critical for Search Engine Optimization
SEO is more of a technical reason to create a solid content marketing strategy but it’s a critical one. After all, it’s through the content that search engines connect you to your target customers.
People (including your prospective customers) use the power of search engines like Google to find solutions using various keyword strings. And the businesses that have already established a strong content marketing strategy will ultimately appear on top of the search results and receive qualified traffic to their websites.
Devising and executing a strong content marketing strategy is one of the best ways to gradually improve search rankings and build organic traffic for your business.
4. Your Potential Customers Are Already Looking for Great Content
There have already been a notable amount of studies proving the necessity of content marketing for business growth. Your potential customers are already hungry for helpful content.
According to research, online users are already spending 20% of their time reading content on the internet. As many as 80% of these people appreciate being able to learn about a business via custom content. So being a business, you need to identify and answer the questions regarding your products or services through great content.
As a business, you need to think about questions your potential customers might have. You also need to figure out the best ways to answer their questions with your content. The primary element of content marketing is offering valuable guidance and information without expecting to receive anything in return.
This way, your target customers will develop trust in your business. They won’t feel you’re trying to sell anything to them and only acting as a reliable resource for the expertise they’re lacking in.
It will significantly increase the chances of your content getting noticed by your prospective customers and increase engagement as well as click-through rate.
5. Amplifies Your Brand Authority
Today’s online customers want to ensure that they’re dealing with true experts in any field. And this is where content marketing comes into the picture.
Through content marketing, you can easily demonstrate your expertise. Consistently provide high-value, insightful information & help them make more educated buying decisions. This will massively increase your brand authority. Search engines will send more qualified traffic to your business website.
And as more qualified traffic comes to your business website, more prospective customers will consume your content. They’ll be more likely to become your paying customers. The consistent production of quality content will send your target customers continuous reminders about your business being a reliable source for solutions to their problems.
Afterward, when they decide to make a purchase, your business will already be on top of their minds as a trustworthy source that can deliver successful solutions to solve their problems.
It is crystal clear that devising a solid content marketing strategy is indeed essential for growing your business. Rid yourself of doubts, learn to create enticing content, and use it to skyrocket your business.
About the author
Amit Panchal is an independent Digital Marketing Consultant with 12+ years of experience in Social Media Marketing, SEO, Content Marketing, and Reputation Management. He is known for creating exceptional branding and marketing solutions for various brands. He helps businesses transform their online presence and make the brand ready for digital growth. Apart from creating effective digital marketing strategies, he is also a Mentor at GUSEC & SilverOak University and invited faculty at EDI, Gandhinagar.