There are several ways to use search engine optimization to improve sales. You probably have been trying to know which is the most significant.
All aspects of SEO are relevant however some bring quicker results than others. Major SEO areas are Technical SEO, Link building, Content Optimization and Keyword research to mention a few.
Several SEO gurus will push link building as the holy grail of ranking, and I don’t disagree. However, the least expensive part of SEO that can generate massive returns on investment is on page SEO.
What is on page SEO?
These are SEO strategies used on the page of a particular content to ensure that it ranks on the search engine. Such tactics include keyword positioning, content, URL and title optimization.
The purpose of this article is to provide a guide on how best to improve the traffic to your website with this strategy. This will improve the odds of increasing your sales.
On-Page SEO Elements
Key on-page SEO elements to consider include:
1. Your Page’s Title:
Title optimization is an important component here. Like the good old days’ advertisement, considerable efforts should be given to optimizing your titles.
Simple rule of thumb here, let it be emotionally captivating while not longer than 75 words in length. You should have at least one H1 title tag at the beginning of your page. Other sub-sections should be captured by the H2 or H3 title tags.
Make sure your titles are not too long. This serves two purposes. First it ensures that your title can be fully displayed on the search listing. Secondly it ensures that your potential reader can see the entire length of your title.
2. Your keyword optimization:
Before writing a any content, use must think about the audience and your intent for writing that content. A proper keyword research will let you into the mind of the reader.
What words would the reader type into the search engine when searching for relevant content about the subject matter? Google autosuggestion or the similar search tool is a good place to start.
INK is optimizing your image. Tip: You can change your preferences in the image sidebar by clicking the gear icon.
There are other good keyword tools that ill show you semantically related terms, synonyms and similar phrases to use. Your keyword should be conspicuous in your H1 tag.
Also, place it right close to the beginning of the first paragraph of your content. You can also bold the word. This way you are telling the crawler that this is an important term to consider when ranking your content.
Your blog post should use data from your competitors and keyword research tools to provide relevant keywords.
3. Your Blog Post URL:
Search engines love short URLs. Insert your keyword in your URL. How important that is a matter of debate.
4. Content Relevance:
This is probably the most important element of on-page SEO. You are writing for people and not a bot. Always have this at the back of your mind. What kind of content would you love to read when trying to solve a problem online? Your guess is as good as mine.
Content is King. Let your content be customer focused and problem solving. Arrange your thoughts in an orderly manner such that subjects from one part of the post flows into another.
When people find a page useful, they’ll always come back to it. Endeavour to be broad while not sacrificing depth.
Good content is marked by user engagement. This is typically measured by the bounce rate of your page. Some big words, there right?
Bounce rate is the amount of time the user spends on your blog post. The longer the better. This means you have engaged your reader. Ensure your content is easily readable.
5. Use Images and other Media:
Images convey can convey the message that a 1000 word could pass across. Use relevant images in between your content. Also, make sure they are captioned properly. You can also use videos and other media types provided they will buttress your message.
6. Meta Tags:
Meta tags are content boxes that contain bot reader information about a particular container.
There are several types of tags in HTML but the important ones are the description and title meta tags.
Description Meta Tag
You should optimize your description meta tag because this tag contains what your content will look like in the search engine.
Your description tag should carry your keyword as seen in the image above in bold letters.
Furthermore, words in these tags should not be longer than 60. You are required to summarize your 1000-word blog post in 60 words!
The other important tag is your keyword tag. There are a lot of debates about its relevance. From my standpoint, if it doesn’t hurt your SEO, then add your keywords.
There are several tools or plugins that can assist you with evaluating your on-page SEO efforts. I have seen people rank for keywords on search engine just optimizing for on-page elements without backlinks.
This is a cost-effective way to start your SEO efforts and generate the needed sales.