When it comes to creating content for websites, we all know the absolute basics. That’s why in this article, I won’t tell you anything about keyword research, alt tags, or the placement of keywords in the title tag of your content.
Instead, this guide will give you a clear competitive advantage. I’ll show you 6 tips that will help you take your content writing to the next level. While you are outperforming your competitors on Google.
Later in the article, I have a bonus tip for you on how to give the images in your content a hidden SEO advantage.
Sounds interesting? Let’s dive into the lesser-known areas of SEO focused content writing.
How to find the right text length with a very simple formula
The most common questions in content marketing revolve around the right content length. How many words should my new blog post have to rank? How many words do I need to convince Google of the quality of my article?
In the end, most editors tend to write very long articles. Simply because the well-known SEO gurus say that you will get better rankings with long-form content.
How cool would it be if you could easily calculate how long your next article should be? That would be perfect because then you only have to put as much effort into your content as is really necessary. And none of us like wasting time and resources, do we?
There’s a very simple formula you can use to calculate the “right” text length. You do this by determining the word count of the TOP 3 articles for your keyword.
You now have three numbers from which you calculate the average. Add 10% on top and you have the word count you will probably need. More importantly, you have the word count that ensures that you can safeguard your position in the search engine in the long term.
Tried, tested, and proven. With over 250 articles, my team and I have been able to place in the top positions in the search results.
Get inspired by Google image search
Google keeps a very low profile when it comes to showing you the right keywords for your content. For a long time, content marketers and SEOs have relied on the Google Keyword Planner.
Until they noticed that the displayed values are not correct.
But there are also situations where Google can’t help but give you hints about the right keywords. And this is always the case when the search engine wants to show it’s users particularly relevant results.
You can observe exactly such a situation above Google Image Search. Drop your main keyword into the search box and look at the tags that Google displays above the search results.
What you see are the exact terms that Google’s artificial intelligence additionally associates with your keyword.
If you look at them with a little logical thinking and integrate them into your content, you can create highly relevant articles. And relevance is the key to better positions in the search engine.
How to use Wikipedia as a source for your “must-have terms”
I love Wikipedia. Since the platform updated some editing rules about 2 years ago, Wikipedia has become an extremely good source not only for general research but also for keyword entities.
What are entities?
Entities are single terms that semantically belong to another term. So they are closely related to it.
Dog => Coat => Paw => Bone
Whenever you try to write an article that is thematically relevant to Google, you need to know which entities Google associates with your main keyword.
One way to do this is to use the Google NLP API, which was already mentioned on Jumpstory in an article about image SEO by Adrian Kempiak. But on the other hand, there is Wikipedia as the easiest of all sources.
All linked terms to a search term in Wikipedia are such entities that you should include in your content. With a little logic, you can quickly identify the terms that are interesting for your topic.
Let Google show you what content you’ll need
Let’s stick with the elements that you should include in your next blog post.
With every article, I ask myself if I should include more pictures, a video, or a FAQ section in my content.
And with every article, I get the answers directly from the search results.
Google will show you either a video box with videos on the topic, or a “people also asked” box or a featured text snippet at the top of the results. This way, the search engine will show you which types of content it considers important for the searcher.
If you see a video box in the search results, add a video to your blog post. If you see a “people also asked” box, it is a hint to include a FAQ section in your article.
How to work with loops to make people stick to your content
Attracting people to your website is one thing. But keeping visitors on your site is another.
The challenge: On average, visitors only spend a few seconds on a website and then jump off. At the same time, Google also measures the so-called “dwell time” whenever possible. This is the length of time visitors spend on a website.
Content loops are a great stylistic trick to extend the length of time visitors spend on a website and to bring your article closer to them.
What is a content loop?
A content loop has the task of arousing the curiosity of the visitors very high up in the article to make them read the article until the end. And to increase the dwell time at the same time.
This article, for example, contains such a loop. Remember when I told you further up that I have a very good bonus tip further down?
With this announcement I have opened a loop that I will close again at this point.
Bonus tip: Add EXIF data to your content images
Jumpstory is an excellent platform to find the perfect images for your content. That’s why my last tip also deals with the topic of image material.
Most cameras write so-called EXIF data into your image files when you take a picture. This EXIF data usually contains information about the camera model, the lens, and the settings used. But sometimes also information about the subject and a short description.
In Blackhat SEO circles it has been known for a long time that Google is able to recognize and interpret the EXIF data in an image. And that this data can have another small influence on your rankings.
The only problem is that most stock images do not have EXIF data integrated. And image compression tools or plugins for WordPress delete this data to save disk space.
With a free online tool called ”the EXIFier”, you can quickly add the appropriate EXIF data to a picture. And exactly the data that corresponds to the Keywords of your article.
With the WordPress image compression plugin ”Imagify” you can prevent that this EXIF data is stripped when you compress your image.
A perfect way to place your keyword in a very prominent position beside the alt tag of the image.
About the author
Digital marketing specialist and head of the online marketing learning platform LykeUp.
Part of the online marketing industry since 1997 and has more than 20 years of experience in driving traffic, customers, and sales through online marketing. As a consultant and strategist, he has helped international companies to dramatically increase their visibility.