Backlinks are incredibly useful for your online presence, regardless of your goal or objective. With backlinks, your content will be indexed faster, your traffic will grow, as well as your Google rank.
The funny thing about backlinks lies in the fact that earning them depends on you indirectly, while directly, it is someone else’s choice entirely. Someone else has to link towards your content in the content of their own but you can still give them a reason good enough to do so. In other words, you need to learn how to create content that will attract backlinks.
Here are five tips that you might find useful.
1. Relevant statistics
The first thing you need to look out for is the statistics that you’re using in your content. Keep in mind that while some content pieces are evergreen, others have their expiry date.
For instance, when looking for a stat regarding the engagement rate in a certain industry, a statistic from 2013 will have little to no value. Sure, someone can use it comparatively in order to see how the value has grown or dropped over the course of years but, chances are that it will be just ignored.
In other words, people are interested in the present, which is why using currently relevant information might be extremely relevant in earning backlinks.
2. Pick an adequate format
The format of the content is also quite relevant in its ability to generate some attention from other content creators. For instance, if you could score an interview with an expert within your respective industry, it’s quite likely that other content creators will use it as a source.
Just make sure that your content is well-formatted, that your questions are relevant and that the quotes used are accurate and true to their spoken form.
Another content format worth taking into consideration is the infographic. Why? Well, because it is skimmable and, therefore, amazing for content creators who are trying to do their research without investing too much time.
They have all the stats, comparisons and charts in a graphic form, which allows them to get a better grasp on the situation. So, if they decide to do the same favour to their audience, they will, most likely, link towards this infographic. You can also look for growing formats like podcasts and look for podcast production specialists to help you get going.
3. On-page content optimization
The way your page responds to visitors, how long it takes for it to load and how visually pleasing it is will definitely have an impact on its ability to earn backlinks.
Look at it this way, if the page takes forever to load, chances are that the content creator will think twice before including it into their own content. Moreover, a poorly optimized page is usually one with a ruinous SEO rank and the last thing that content creators want is to be associated with it.
They’re all looking for a post with decent domain authority and a huge part of this lies in on-page optimization. You should do all you can from organizing your metadata to optimizing your images for SEO.
4. Guest bloggers
Like in any other industry, networking is the key to survival. Having a guest blogger over to make a post or two is one of the simplest ways to establish contacts, earn favours and get some quality, diverse content on your blog. In other words, everyone wins.
The biggest problem with achieving this lies in learning how to do proper outreach. Still, by learning a trick or two and honing your people skills, it really shouldn’t come as too much of a difficulty.
For starters, you need to make sure that your site and your blog are presentable. The last thing that a skilled, reputable blogger would want is to get associated with a low-quality blog with poor domain authority.
Second, make reasonable and clear guidelines. Publish them on your site so that a potential guest blogger can discover and study them easily. Then, spread the word. Show other content creators respect that you want others to show to you but do not let them push you around. It is in your best interest to present yourself as a professional and having strong principles is the first step in doing so.
5. Watch out for your competitors
In order to stay relevant, you need to stay at the top of your field. You also need to keep up with all the latest trends. In order for this to work, you really need to start monitoring your competitors.
If your competitors are creating content that’s thematically similar to yours and they have a higher number of social media mentions, chances are that you will be in a bit of a problem. Doing this manually (by tracking tags, brand mentions and hashtags) on social media is possible, getting a specialized tool might be an even better idea.
The very last thing worth taking into consideration here is the fact that you need to stop focusing on earning backlinks and turn towards creating quality content. Sure, all of the above-listed tips help you get more backlinks but they’re common-sense tips for any content creator out there.
In other words, you should start applying them regardless of the potential backlinks. It’s a circular rule. By creating better content, you will attract more links and by trying to get more backlinks you will, inevitably, create better content. It really is that easy.