What is Google Ads?
To put it simply, Google Ads includes all of Google’s advertising networks or all the networks where you can place your ads, including the search network, the display network and YouTube.
How does it work?
Every time a user uses Google to search for something, the algorithm determines what ads to show to this person, depending on different metrics like their search query, location and interests.
You know those “Sponsored” search results that appear before all the rest on Google? Using Google Ads puts you ahead of your competition in terms of SEO, because paid content is naturally being prioritized in the ranking.
In this article we will talk about 5 benefits of Google Ads you should take into consideration when deciding how and where to promote your brand.
Customize and target your ads
Google Ads gives you the freedom to fully customize in what way and where exactly your ads appear – may it be on Google search results, on websites that are part of the Google Ads Network or during YouTube videos.
Create the most suitable ad for your niche and place it where you believe it will perform the best. If you are unsure, you can always experiment with placings and track the success of all your ads.
You are also able to strictly choose your audience – from their demographics and language to their searches and interests. This will ensure that you are not promoting mountain gear to people, who don’t enjoy spending their free time climbing peeks, but rather to avid hikers.
Control your ad budget
Once you have created your ad and chosen your targeted audience, you now have the chance to decide how much you want to spend on your campaign and how long you want it to run for.
There is no minimum daily budget for Google Ads, which means you can spend as much or as little or as you wish.
This is great for testing out different types of ads with a small budget, seeing what works best and then deciding to invest more.
Reach more people fast
Google Ads works way faster than SEO and it puts you before your competition, which gives you a great benefit – the chance to reach more people than ever.
It has been estimated that there are around 3.8 million Google searches every single minute!
Google is the one place where almost everyone goes to to find information. Use this to your advantage and you can reach more people of your targeted audience than you ever imagined.
Measure your success and repeat
When comparing traditional advertising like newspapers, television, radio and billboards, for example, we can in no way measure the success of these ads and to what extent we earned our spendings back. This type of advertising also comes at a greater cost.
GoogleAds, on the other hand, tells you exactly how well your ads performed, where your leads came from, what they clicked on the most and what performed the best. You have insights on things like:
- How many customers/leads have been generated
- The amount of traffic you got from each ad
- Which type of ads and keywords performed best for your goals
- How much it cost you per lead
Having all this information, you can improve your ads step by step, increasing your ROI and reaching a bigger segment of your perfect customers.
Scale your business
As already mentioned, Google Ads is amazing at helping you understand what works and what doesn’t, what has performed well and what needs some improvement.
This comes as great help when trying to increase your revenue, drive more sales and attract more leads.
You can easily start by investing as little as a few dollars into different ads, seeing which ones perform the best, keep on improving them and eventually invest more and more.
All in all, Google Ads offers amazing opportunities for those who know how to take advantage of them and use them to grow their business. Online advertising is great in allowing you to show your ads only to people, who are likely to be interested in your products and services, while at the same time filtering out those who wouldn’t be. You can track your success, invest more in what works and turn off ads that don’t work as good.
It can be concluded that Google Ads significantly improves the visibility of a brand and brings in faster results.
However, learning about Google Ads is key – there are many things that go behind it and you would be amazed at what it has to offer.