5 Best Social Media Management Tools For Business

October 25, 2022

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  Unlimited use from $23   per month.

Are you in search of the best social media management tool for your business? No worries! I’m here to help you. The fact is that managing all your activities on social media as a business puts a lot on your plate. Technology is fast advancing and there are tools that can help you manage them.

I will explore 5 of them in this post, so you can make an informed decision as to which meets your requirements.

What is social media management?

Social media management is the process of managing your social media presence on platforms like Twitter, Facebook, LinkedIn, Instagram, Reddit, etc.

Man sitting with his phone in a cafe next to other people

It involves creating content, publishing, analyzing, engaging, and interacting with your audience to achieve a goal.

Why is social media management important?

As a business that plans to leverage social media to grow, there are benefits you stand to gain with social media management tools.

Some of them are as follows:

  • Attract a target audience
  • Generate leads and convert them into sales
  • Automate your content
  • Analyze performance

Let’s look at the 5 best social media management tools for businesses

1. Hootsuite

Source: Hootsuite

Hootsuite is a leading social media management tool that came on board a decade ago. That was when many businesses wanted a tool to manage, and automate, their activities on social media platforms.

Key Features

  • Publish

You can create, schedule, and publish content that works for your audience on different social media platforms from a single dashboard.

  • Engage

Reply to comments, and monitor the performance of posts on each platform. You can filter bulk messages, and decide which requires urgent action.

  • Advertise

Hootsuite allows you to promote your post from your dashboard. For example, you can boost your Facebook or Instagram posts to reach more target audiences.

  • Analyze

Get insights into the performance of your post and how to optimize them.

Pricing plans

Hootsuite has 4 different paid plans:

  • Professional plan: $49/month
  • Team plan: $129/month
  • Business plan: $739/month
  • Enterprise plan: Custom Pricing

2. SendPulse Chatbot builder for Social Media

Source: SendPulse

SendPulse is a marketing automation platform that offers a variety of channels like chatbots for Instagram, Facebook, WhatsApp, Telegram, email, and SMS. This allows social media marketers to use a mode of communication preferred by their customers.

Key Features

  • Help your customers

SendPulse provides an application for your smartphone that you can use to send quick replies to your Facebook, Instagram, WhatsApp, and Telegram chatbot subscribers.

  • Engage your customers

SendPulse’s Instagram chatbot can react to your subscribers’ stories that mention your brand.

  • Accept payments from your social media customers

Integrate a payment system into your chatbot and let your customers make secure payments on social media.

Pricing plans

  • The free plan (limited functionality)
  • Standard plan: Starts at $7/month
  • Pro plan: Starts at $8/month
  • Enterprise plan: Starts at $11/month

3. Canva

Source: Canva

Canva in recent times has upgraded its services aimed at helping small businesses design, schedule, and post content on social media. It’s easy to use and within minutes, you can create the content you want to post on social media.

Key Features

  • Content Planner

This allows you to design your content from scratch using images, videos, and texts, whereas you can find the right images through Jumpstory. 

JumpStory is a platform where you can get free images with no copyright issues, and also edit them before using them to create social media content.

You can start your free trial here.

  • Scheduler

You can schedule the content you designed and have them posted automatically on your Instagram business account. 

  • Collaboration

You can invite your team to work with you on social media content creation.

Pricing Plan

Canva has 3 pricing plans:

  • Free Plan: $0/month
  • Canva Pro: $12.99/month per a user
  • Canva for Teams: Starts at $14.99/month

4. Sprout Social

Source: Sprout Social

You need Sprout Social if you are looking for a social media management tool that helps you develop a marketing strategy using insights from your social media activities.

It offers features that you need to do business with the right audience on social media.

Key Features

  • Engagement

Connect to customers via any of the social media platforms and respond to their messages in due time.

  • Publishing

Sprout Social has an intuitive publishing and scheduling tool. This makes it easy for you to create content with AI writing tools and share it with your audience on social media.

  • Analytics

This feature provides insight into KPIs that matter, which you need to make social media marketing decisions.

  • Listening

This tool monitors when your brand is mentioned in any social media conversation. That could help you understand the type of content your audience wants to consume.

Pricing Plans

Sprout Social has 3 pricing plans:

  • Standard plan: $99/month
  • Professional plan: $169/month
  • Advanced plan: $279/month

5. Agorapulse

Source: Agorapulse

This is one of the best social media management tools that have been in the market for a while.

Its competitor analysis feature, and Facebook content app, make it a choice for brands that want to outdo their competitors. It’s a close alternative to Hootsuite and has over 31 social media managers who use it daily.

Key Features

  • Intuitive Publishing

This feature helps you plan, create, schedule, and publish your content from a single dashboard.

  • Social Listening

You can use this tool to monitor brand mentions, trends in your niche, and what your competitors are up to.

  • Insight Analytics

Get accurate insights into your social media marketing campaigns. Analyze your competitors, identify content gaps, and close them.

  • Unified Social Inbox

This is for you to manage all your social media messages, reviews, and comments from a single dashboard.

Pricing Plans

Agorapulse has 4 different plans:

  • Free plan
  • Pro plan: $99/month
  • Premium plan: $249/month
  • Enterprise plan: Custom Pricing

Final thought

Identifying the best social media management tool is the first step to growing your business on social media. I have reviewed and ranked 5 of them in this post.

It is up to you to compare each of them against what you want in a social media management tool. Take a look at their features and see how they can help you achieve your business goals. Start with a free trial to have a first-hand experience before you subscribe to a paid plan.

About the author

Chuks Chukwuemeka is a freelance SEO content writer for SaaS and marketing brands. He’s the founder of depreneurdigest.com, a marketing blog, and loves learning new things about SEO. Connect with him on LinkedIn.

Chuks Chukwuemeka

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