Technological advances in the 21st-century have never been faster. Everyone wants to experience and have the best technology while at the same time not wasting any precious time. The same thing applies when it comes to checking out websites or mobile applications. Here, users are especially impatient, and anytime a page doesn’t load fast enough or a mobile application takes too long to open, users will be left frustrated and not pursue their intentions.
This could be bad news for brands and businesses with an active online presence. It could damage their reputation and even severely impact their marketing strategies and revenue. This all points to the importance of a well-designed UI/UX. Below are some examples of the benefits UI/UX design have on enterprises.
1. Improves customer acquisition
Customer acquisition simply refers to getting new customers. The process involves convincing or persuading customers that a company’s product or service is worth their hard-earned money. Businesses and organizations use customer acquisition costs as an important benchmark when it comes to evaluating the value customers bring to their business. Customer acquisition requires a lot of planning and strategizing. In fact, a lot of strategies are typically used in acquiring new customers, one of which is user experience.
A strong and valuable user experience offers a business a strong competitive advantage in attracting and retaining their customers. The more aesthetically pleasing a brand’s site design is, and the more intuitive the features are, the easier it is for them to build trust and thus increase the chances of the brand attracting users and quite possibly converting them into customers. In fact, an effective UI/UX design is often an effective strategy in gaining new customers than price.
2. Helps with customer retention
The same with customer acquisition, customer retention also requires a lot of strategy and forethought. The strategies used to keep customers should enable the business to provide and get more value from their existing customer base. It’s important that businesses invest as much effort in keeping their customers as they do to acquire them. Simply put, customer acquisition creates a strong foundation of customers while customer retention strategies are how a brand or business builds strong relationships with those customers while at the same time maximizing revenue from them.
Through building a business application that’s intuitive and at the same time beautiful, more people will want to see it and use it. And more importantly, they’ll want to keep using it. Imagine an online store with a beautiful mobile application that’s easy to navigate and order from.
Even if people aren’t necessarily looking to purchase anything, if browsing through the different categories and new deals is easy, they’re more likely to pick and choose the items they like and purchase them eventually.
3. Optimizes development time and cost
Everyone knows that a well-designed app or site just…works. And it’s easy to tell which ones are poorly designed and which ones have been developed with careful planning and consideration. People hate using apps that are buggy, crashes frequently, and with a dated design. Similarly, as a website that’s confusing to navigate, using poor typography, and disjointed color schemes are going to have a high bounce rate. All these reasons point to the need for brands and businesses to tap a professional web design agency. Through their help, they’ll be able to integrate an efficient and optimized UI/UX saving the business valuable time and cost.
Businesses that integrate UI/UX design into the development process enables them to easily pinpoint and address usability issues that they encounter during and after development. The designers are able to readily anticipate the needs of users before releasing the solution to a wider audience. And it will ultimately ensure that the design is both scalable and flexible so it can grow with users far in the future.
4. Increased productivity
Today, almost all businesses need an interface that’s cohesive enough that can help their organization market its products and services to earn a profit. In order to develop a solution using simple yet effective user experience and design can help to inspire employees to work with enthusiasm and gusto.
It can be tough for employees to work on reward and engagement systems that are outdated. It can negatively impact their productivity. Employing an efficient and effective UI/UX design can help to streamline layouts and menus that facilitate engagement. Furthermore, it can help motivate the workforce to do their tasks effectively.
A great UI/UX system can also lessen errors and promote a smoother workflow for employees. An effective tip in this regard would be using light colors and highlighting relevant content so that users can see the important information at a glance. This will help them focus on the most pertinent information without getting distracted.
5. More user engagement
More than goals, funnels, and calls-to-action, if your visitors don’t engage with your website or app, it would be pointless to pursue all those other strategies. It is, therefore, a priority for all UI/UX designers to prioritize user engagement and use it to inform their design and style choices. When a potential customer ends up on a brand’s website, they have about 3 seconds to convince them they’ve arrived in the right place. And if that’s successful, they have about 30 seconds to “hook” them.
The easiest way to get visitors engaged with a brand’s site is to guide them towards a particular action using a well-thought-of design. Therefore, designers should make every page of the site clear on what the next action the user should take. Usually, this will take the form of a call-to-action but facilitating user engagement is more than just telling users what next to do. In theory, all pages of a site must be designed with an intention in mind.
A tip-in improving user engagement through UI/UX design is by being instructive. It’s helpful and beneficial for a site to be direct and clear about what the site or page is meant to do and that should take precedence over a complicated design that looks cool or interesting.
About the author
Eliza Brooks is a passionate blogger and frequent traveler who loves to write about digital marketing, seo, social media marketing, and more. She is currently working with Arcane Marketing, the leading digital marketing agency serving in and around Idaho.