You’ve probably heard about it before. If you’re not a tech-savvy persona and you are not sure what digital transformation is, just know that, at its most basic, it is about optimisation of business processes (and the increase of performance) through the use of technology.
It’s not about changing what businesses do, but rather about changing which platforms they use.
For example, if you’ve been going to the supermarket for your grocery shopping, the current context might have determined you to change that habit and use platforms such as Bringo (a Bucharest-based app) to have the groceries delivered straight to your door.
It’s no secret that technology has affected all aspects of our life, from how our jobs are performed, to a simple act of shopping or getting oriented in a new city. (By the usage of Google instead of the traditional paper citymap). Technology should therefore become a part of every business, as a digitally oriented company has been proven to be much more efficient and productive, while errors are significantly reduced.
Let’s take a look at three reasons that make the case for digital transformation:
1. Things are always easier when you can find them online.
This way, your audience can reach you more rapidly and you can in turn ensure an easy and constant communication with your customers. Moreover, now it’s easier for starters than ever to build a website and be present on social media. As this article from Hubspot quotes: “Ten years ago, I couldn’t have cared less if the new burger place downtown had a website. Now, I don’t trust one that doesn’t.”
2. Crises like the one we’re experiencing at the moment make it imperative for digital technologies to be in place.
Companies, such as ours, that previously had given employees the benefit of working remotely might have had an easier transition. In the current context, this benefit surely turned into a real business advantage. Having all the procedures and technical infrastructure already set up, the time saved can be invested in new business, creating new offers and learning new skills.
3. It is not hard to see why simplifying processes and improving transparency in communication will naturally lead to more efficient work and, directly, to an increase in profit. In the future, there will be an increasing number of projects involving Marketing Automation (software that takes over repetitive marketing activities and centralizes them into clear processes that require as little human intervention as possible), digitization of sales processes or RPA (automation of processes within the company)
About the author
INTERACTIONS is an interactive communication & eCRM agency, which started its activity in January 2009. The company has had a constant growth and offers creative, maintenance and technical development services. 2 thirds of its projects consist of local (Romanian) business and one third being foreign business. The agency has over 50 creative awards and nominations in its portfolio.
Our motto: “We keep our word, always!”
Content Marketing Specialist