Increasing social media engagement is at the top of most brands’, marketers’, and influencers’ to-do lists; after all, you can’t have too many followers. But

High-quality photography equipment is more accessible than ever before. As such, small eCommerce brands can capture great marketing collateral in-house, including incredible product photos. All

Your company’s design and logo helps tell your brand story. Your logo is one visual element of your business many people can recognize to increase

Visual content is really powerful stuff. In fact, studies have shown that including a video in your tweet can net it 10x more engagement. Over

Blogs are effective in getting traffic to your website and ranking your pages in search engines. But they’re bombarded with words most of the time.

The key to customer engagement is to never sell your product or service directly since a sales pitch is always a huge bummer and turns

Content marketing is one of the main promotion tools. But attracting traffic through interesting content is not a new idea. How to stand out among

The human brain processes an image 60,000 times quicker than they do written words. Although texts provide clarity and understanding to the audience, they aren’t

No two organizations have identical content strategies. Yet, almost all organizations share three overall content marketing objectives: Expanding brand awareness Increasing brand affinity Increasing sales

Great marketing requires great content. This may seem like a simple statement, and it is. However, the difficulty begins when you ask the obvious follow-on question

Video content is undoubtedly one of the most effective and versatile tools in your marketing arsenal. Used effectively, it can guide your leads down the

Most business representatives think that if they have a widespread business with good brand value, they will certainly have a high rate of customer retention.

Perhaps one of the most common misconceptions existing in the marketing industry is that content is the king. While technically it might still be correct,

Content that doesn’t connect with its intended audience might as well not have been made in the first place. Point this out to just about

All marketers tell stories. But only a few successful ones tell an authentic story and present it really well. Are you one of that storytelling