Facebook is one of the most powerful marketing tools for business owners, but it is also difficult to use and frustrating if you don’t have

Online Reputation Management is the process of crafting strategies that influence the online public perception of a business. It is crucial as it allows businesses

Strategic content marketing is more than just creating and publishing content for your audience. It also involves strategic planning to ensure that you achieve your

As I am writing this, I keep asking myself whether you – the person reading this – are going through the same moral dilemma as

Nowadays we spend more and more time on social networks. We enjoy funny videos, interesting articles, and unique images. This can only be an advantage

LinkedIn is a social media platform often overlooked by business owners and marketers. However, LinkedIn can be a potent tool for marketing your business. This

“Great ads are built on insights. And insights are always honest. But the truth isn’t always positive. The world isn’t always good.” The thing I love about the

Working as a freelancer can be super exciting. You’re free to set your own hours, pick and choose your projects, and find the kind of

From the eyes of a Print Producer, how color can transform a simple image into one that mesmerizes. It’s easy to forget how impactful an

Modern marketers need to use a wide spectrum of tools, while also inventing new ways to reach their recipients (and potential customers) to let people

In marketing, we always try to find the right way to reach the audience and to determine it towards an action that we want. Well,

Would you open up a business and keep the news all to yourself? Of course not! You’d want to get out there, let people know

As your website grows and features more content assets, underperforming content pieces can actually become a hindrance to your SEO performance. Low-performing pages can compete

Instagram is the 4th most popular social media platform globally, with 1.386 billion active users. At the same time, there are 95 million photos and

Branding and user experience (UX) design are often considered two different sides of marketing. However, this is far from the truth. Building a superior user

The pandemic has radically transformed us into an even more digital society. Our lives are driven by technological devices that have us engaged on the

How does an Instagram sales funnel work? How can you create a successful Instagram sales funnel for your business to increase revenue? The process to

Marketing in a traditional sense has always been done by putting an ad either in the newspaper, the radio, and the television. Being in the

Globally, the use of Artificial Intelligence has increased rapidly in recent years. AI has found itself being used in almost any field. It’s facilitating people’s

The dot-com boom was an epoch in the 20th century for the internet. Conversion Optimization was born in the early 2000s from the need for

As marketers, we’re often hearing about the benefits of content marketing. How building an effective content strategy can help us generate clients, bring in new

Making sure your website is mobile-responsive is an absolute must for all businesses. When a website is mobile responsive, it is intended to be both

B2B marketing has evolved a lot in the past few years. This business sector has moved from impersonal cold calling to engaging digital brand building

What is one common reason why many people don’t make their own videos? They think it requires too much equipment and editing. But thanks to