You may find yourself asking what visual advertising is and why it’s important. Put simply, visual marketing is anything that uses images, videos or other

Do you want to know what viral content marketing really is? It’s easy; Content marketing is all about storytelling. By the end of today’s article,

What an interesting and turbulent year it has been for business. For some, they have been able to identify new, more profitable niches that have

You might have a million followers on social media, but this does not matter unless they engage with you. Nowadays, it is better to have

You should never judge a book by its cover, but people often do so, especially with podcasts and other audio series, like FM and online

Planning the right visual is one of the most crucial aspects of visual marketing strategies. It’s a group of marketing tactics that employ images to

As a freelancer, it’s easy to get caught up in the day-to-day tasks of running your business. Finding clients, completing projects, and doing admin are

Visual marketing uses images, videos, animations, and other visual content for marketing purposes. Good visual marketing can help you communicate your message and reach your

People used stories to amuse, educate, and instill moral value in the past, and they continue to do so today. From generation to generation, stories

Stories are innate in our culture.  We grow up with stories from the moment we are born. Some are created as warnings. Stopping children from

It’s known that videos have become a crucial marketing tool across most industries. But if you want your video campaigns to be successful, they have

Almost anyone can immediately recognize the difference between a well-designed website and a poorly-designed one. The difference is as clear as the gap between a

In March 1911, while giving a talk at the Syracuse Advertising Men’s Club, Arthur Brisbane, a public relations professional advised the admen in the room

Establishing a strong online presence is no longer a choice for modern B2B brands and businesses. 71% of B2B researchers begin their research process with

Building a personal brand in today’s digital era is so much more than just a job title on LinkedIn. When you consider global brands such

As a small or medium-sized business owner who wants to grow locally and become the local force to be reckoned with, you obviously need local

Running a social media account is no easy task. I think we can admit that there’s a lot to think of. The optimal time, the

Digital assets can be anything of value in electronic formats, such as images, videos, and PDFs. When optimized, digital assets can help marketers boost their business

Video marketing may sound technical, but with technology advancing rapidly, it’s becoming easier for smaller businesses to access. It’s a fabulous way to boost credibility

Content marketing is constantly evolving. Each new year is defined by growth and new things. New trends. New platforms. Technology advances. Emergent marketing strategies. New

When working in a field where trends, topics and even ideologies are changing on the daily, how do brands stay relevant? Why, with campaigns of

Websites are not online brochures. They are systems that work well when they are searchable, functional and designed on user experience (UX) principles. Therefore, we

Is your marketing campaign not generating the results you’re after? The first thing you need to do is not panic! Let me remind you that