Most business representatives think that if they have a widespread business with good brand value, they will certainly have a high rate of customer retention.
Perhaps one of the most common misconceptions existing in the marketing industry is that content is the king. While technically it might still be correct,
Content that doesn’t connect with its intended audience might as well not have been made in the first place. Point this out to just about
All marketers tell stories. But only a few successful ones tell an authentic story and present it really well. Are you one of that storytelling
We live in an era of digital content. The abundance of content available online makes it difficult for brands to stand out. If you want
Content. Everyone using the internet stumbles upon so much of it, that it’s simply hard to focus on it unless it’s really interesting and catches
Driving sales should be an enriched experience, where your role as a brand is not only to make popular ‘core’ and ‘expected’ products, but also
Color is everywhere, and it’s all around us. It invokes emotions, memories, and even affects our behavior. When used correctly, color influences our decisions and
You love your product. Believe in it. You have all the unique features memorized and can rattle off the stats about how effective and efficient
At present, there isn’t a better medium than video to increase traffic, engagement, or conversions. The drop in video production costs and the availability of
Making significant and repeatable returns on investments (ROI) is a challenge in today’s world. Markets are oversaturated with competition, leads are difficult to pin down
The only constant in life is change. The only way we can deal with it – to adapt quickly and effectively. The times when companies
According to a study by Venngage 74% of marketers stated that more than 70% of their content contained some form of visual. The main source
It’s not new for everyone that e-commerce started booming since pandemic as more stores had to switch online. Nowadays, it has become easier than ever
Being a marketer is not easy, contrary to what be believed. Marketers are asked to discern patterns for user behavior and find the most effective
Choose a relevant photo Don’t use images merely as placeholders. The image you choose should resonate with your audience and one that is relevant to
Abandon the staged stock images and stand out from the crowd with authentic and realistic images that display real people, places and real-life experiences. For
How Can Authentic Images Create a Long-Term Relationship Between a Business and Client? If you own a website, you will obviously want it to look
In today’s world visuals are more important than ever. They define your product, marketing, and brand recognition. One important place to use visual materials is
Visual marketing uses images, videos, and other visual content to promote a brand and its products and services. Why is visual marketing critical today, and
2020 taught us a tough lesson – almost any business needs a website if the owner wants to develop his business and make a profit,
I’ve been an insider in understanding how to manage and account for the notion of “identity” on the internet for more than 5 years. I
Google’s upcoming Core Web Vitals update makes it clear that 2021 will be all about user experience. Here are a few ways to improve your
There is no denying that content can do wonders for your e-commerce business. It allows you to incorporate your target keywords and rank for them.
